\nFintech-urile schimb\u0103 modul \u00een care oamenii au acces la servicii financiare, modul \u00een care \u00eemprumut\u0103 bani, investesc sau pl\u0103tesc. \u00cen acela\u015fi timp, un nou tip de tehnologie se remarc\u0103 \u00een China \u2013 o tehnologie care altereaz\u0103 modul \u00een care oamenii din ora\u015fe interac\u0163ioneaz\u0103 cu mediul \u00een care tr\u0103iesc.<\/p>\n
\nAcest tip de tehnologie se nume\u015fte proptech, de la property technology, \u015fi reprezint\u0103 modul \u00een care companiile utilizeaz\u0103 noile tehnologii, precum big data \u015fi machine learning pentru a ajuta indivizii \u015fi companiile s\u0103 cumpere, v\u00e2nd\u0103 \u015fi s\u0103 administreze imobiliare, potrivit Bloomberg.<\/p>\n
\n\u00cen perioada 2013-2017, investi\u0163iile \u00een proptech-uri au ajuns la 7,8 miliarde dolari la nivel global, China reprezent\u00e2nd circa 36% din acest total. Mai mult, \u00een 2018, nivelul investi\u0163iilor \u00een proptech-uri a ajuns la aproape 20 miliarde dolari, potrivit datelor agregate de firma de cercetare Venture Scanner.<\/p>\n
\n\u201e\u00cen China, exist\u0103 un ecosistem extrem de dinamic de proptech-uri, destul de matur \u015fi avansat \u00een mai multe privin\u0163e\u201d, noteaz\u0103 Anthony Couse, CEO-ul gigantului de investi\u0163ii \u00een imobiliare LaSalle pentru pie\u0163ele din Asia.<\/p>\n
\nPrin urmare, companiile din industrie folosesc baze de date, camere cu recunoa\u015ftere facial\u0103 \u015fi alte tipuri de tehnologie pentru a \u00eembun\u0103t\u0103\u0163i experien\u0163ele clien\u0163ilor. Avantajul pie\u0163ei din China este convenien\u0163a \u00een ceea ce prive\u015fte conceptul de privacy, care nu este accentuat ca \u00een Europa sau America. Totu\u015fi, dezvoltatorii imobiliari trebuie s\u0103 fie aten\u0163i \u00een continuare la modul \u00een care acceseaz\u0103 \u015fi utilizeaz\u0103 datele personale.<\/p>\n
\nUna dintre companiile de proptech din China, Dalian Wanda Group \u2013 care are mall-uri \u00een portofoliu \u2013 a utilizat tehnologii de recunoa\u015ftere compotamental\u0103 pentru a urm\u0103ri modul \u00een care clien\u0163ii se comport\u0103 \u00een mall-uri, c\u00e2t de mult stau \u00een fa\u0163a unui magazin \u015fi dac\u0103 ies sau nu cu o saco\u015f\u0103 din respectivul magazin.<\/p>\n
\nAceea\u015fi tehnologie analizeaz\u0103 v\u00e2rsta, genul \u015fi tiparul comportamental al unei persoane, permi\u0163\u00e2nd proprietarului cl\u0103dirii s\u0103 optimizeze performan\u0163a chiria\u015filor din mall.<\/p>\n
\nTehnologia Huiyun este utilizat\u0103 \u00een circa 280 de malluri Wanda Plazas din China, cu peste 10.000 de senzori \u00een fiecare mall. Senzorii mai detecteaz\u0103 c\u0103ldura, nivelul de umiditate, calitatea aerului \u015fi consumul de energie.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Fintech-urile schimb\u0103 modul \u00een care oamenii au acces la servicii financiare, modul \u00een care \u00eemprumut\u0103 bani, investesc sau pl\u0103tesc. \u00cen acela\u015fi timp, un nou tip de tehnologie se remarc\u0103 \u00een China \u2013 o tehnologie care altereaz\u0103 modul \u00een care oamenii din ora\u015fe interac\u0163ioneaz\u0103 cu mediul \u00een care tr\u0103iesc. Acest tip de tehnologie se nume\u015fte proptech, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530,571],"tags":[6545,7614,201,9734,30,149,6266,204],"class_list":["post-173628","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","category-business-hi-tech","tag-china","tag-cladiri","tag-companii","tag-concept","tag-imobiliare","tag-investitii","tag-oameni","tag-tehnologie"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173628"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173628\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}