{"id":173527,"date":"2019-07-03T08:00:00","date_gmt":"2019-07-03T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=173527"},"modified":"2019-07-03T08:00:00","modified_gmt":"2019-07-03T08:00:00","slug":"serviciile-de-proasta-calitate-si-impolitetea-vanzatorilor-i-au-inspirat-pe-doi-antreprenori-sa-porneasca-un-business-de-milioane","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=173527","title":{"rendered":"Serviciile de proast\u0103 calitate \u015fi impolite\u0163ea v\u00e2nz\u0103torilor i-au inspirat pe doi antreprenori s\u0103 porneasc\u0103 un business de milioane"},"content":{"rendered":"<p>\n\u00cen spatele acestora se afl\u0103 fondatorii Heikki Vaananen \u015fi Ville Levaniemi. Ideea businessului a avut-o Heikki, dup\u0103 ce, de-a lungul anilor, \u00eent\u00e2mpinase deseori situa\u0163ia frustrant\u0103 \u00een care, primind servicii de slab\u0103 calitate sau \u00eent\u00e2mpin\u00e2nd o atitudine grosolan\u0103 a angaja\u0163ilor din magazine sau institu\u0163ii, \u00een special a unui v\u00e2nz\u0103tor dintr-un magazin de computere unde mergea \u00een adolescen\u0163\u0103 s\u0103 \u00ee\u015fi cumpere dischete, nu avusese ocazia s\u0103 \u00ee\u015fi exprime nemul\u0163umirea fa\u0163\u0103 de \u015fefii acestora.<\/p>\n<p>\nIdeea sa a fost s\u0103 construiasc\u0103 ni\u015fte aparate prin care clien\u0163ii s\u0103 \u00ee\u015fi poat\u0103 exprima feedback-ul referitor la modul \u00een care au fost servi\u0163i, calitatea produselor sau amabilitatea personalului. Tot ce aveau de f\u0103cut era s\u0103 apese unul dintre butoanele cu fe\u0163e ce exprimau urm\u0103toarele st\u0103ri: foarte mul\u0163umit, mul\u0163umit, nemul\u0163umit sau foarte nemul\u0163umit, urm\u00e2nd ca respectivul aparat s\u0103 trimit\u0103 mai departe un email c\u0103tre respectiva companie.<\/p>\n<p>\n\u201eC\u00e2nd Heikki mi-a spus planul s\u0103u de afaceri, m-am g\u00e2ndit c\u0103 este o super idee, \u00eens\u0103 eram sigur c\u0103 altcineva se g\u00e2ndise deja s\u0103 inventeze un astfel de apparat. \u00cens\u0103 dup\u0103 ce am c\u0103utat pe Internet, am constatat c\u0103 nu exist\u0103, a\u015fa c\u0103 am \u00eenceput s\u0103 g\u00e2nim conceptul \u2013 \u00een 2008 \u2013 iar \u00een 2009 deja lansam businessul\u201d, poveste\u015fte Ville Levaniemi, cofondatorul Happy Or Not, citat de BBC.<\/p>\n<p>\nAst\u0103zi, aparatele Happy Or Not sunt folosite de peste 4.000 de organiza\u0163ii din 134 de \u0163\u0103ri, fiind montate inclusive pe aeroportul London Heathrow, \u00een lan\u0163ul de retail Boots sau \u00een hipermarketurile Carrefour. Clien\u0163ii pl\u0103tesc un abonament anual pentru serviciile companiei, ale c\u0103rei venituri sunt de peste 10 milioane de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cu siguran\u0163\u0103, fiecare dintre noi am \u00eent\u00e2lnit \u00een aeroport sau \u00een alte locuri intens tranzitate, precum marile hipermarketuri, un aparat cu ajutorul c\u0103ruia, prin simpla ap\u0103sare a unui buton cu o fa\u0163\u0103 z\u00e2mbitoare sau, dimpotriv\u0103, una sup\u0103rat\u0103, ne puteam exprima satisfac\u0163ia sau nemul\u0163umirea \u00een leg\u0103tur\u0103 cu nivelul de cur\u0103\u0163enie, serviciile primite sau modul \u00een care am fost servi\u0163i. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3834],"tags":[8548,10870,15],"class_list":["post-173527","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lifestyle","tag-aeroport","tag-nemultumiri","tag-servicii"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173527"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173527\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}