{"id":173515,"date":"2019-07-02T15:58:37","date_gmt":"2019-07-02T15:58:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=173515"},"modified":"2019-07-02T15:58:37","modified_gmt":"2019-07-02T15:58:37","slug":"romanii-cheltuie-1-miliard-de-lei-pe-produse-de-ingrijire-a-parului-iar-gigantii-loreal-pg-si-henkel-iau-spuma","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=173515","title":{"rendered":"Rom\u00e2nii cheltuie 1 miliard de lei pe produse de \u00eengrijire a p\u0103rului, iar gigan\u0163ii L\u2019Oreal, P&#038;G \u015fi Henkel \u201eiau spuma\u201c"},"content":{"rendered":"<p>\nRom\u00e2nii cheltuie circa 1 miliard de lei anual pe \u015fam\u00adpon, balsam \u015fi alte produse de \u00eengrijire a p\u0103rului, o pia\u0163\u0103 do\u00admi\u00adnat\u0103 de gigan\u0163i str\u0103ini. Pia\u0163a a crescut cu 3-5% \u00een anii anteriori, ritmul fiind mai redus tocmai pentru c\u0103 este deja matur\u0103, arat\u0103 datele anterioare ale ZF.<\/p>\n<p>\n\u201eV\u00e2nz\u0103rile de produse de \u00eengrijire a p\u0103rului sunt dominate de companii interna\u0163ionale precum L\u2019Oreal Rom\u00e2nia, Procter&#038;Gamble Distribution \u015fi Henkel Rom\u00e2nia. Exist\u0103 un num\u0103r foarte mare de branduri interna\u0163ionale pe aceast\u0103 pia\u0163\u0103, m\u0103rci care acoper\u0103 toate segmentele de pre\u0163 \u015fi toate nevoile consumatorilor, fie c\u0103 e vorba de femei sau b\u0103rba\u0163i\u201c, arat\u0103 o analiz\u0103 a com\u00adpaniei de cercetare de pia\u0163\u0103 Euromonitor.<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/companii\/retail-agrobusiness\/romanii-cheltuie-1-miliard-de-lei-pe-produse-de-ingrijire-a-parului-iar-gigantii-l-oreal-p-g-si-henkel-iau-spuma-18211380\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pia\u0163a produselor de \u00eengrijire a p\u0103rului e considerat\u0103 a fi matur\u0103, ceea ce \u00eenseamn\u0103 c\u0103 produsele &#8211; mai ales \u015famponul &#8211; au un grad bun de penetrare.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[283,16596,28902,7541],"class_list":["post-173515","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cheltuieli","tag-ingrijire","tag-par","tag-produse"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173515"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173515\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}