{"id":173474,"date":"2019-07-01T12:39:51","date_gmt":"2019-07-01T12:39:51","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=173474"},"modified":"2019-07-01T12:39:51","modified_gmt":"2019-07-01T12:39:51","slug":"visul-lui-jeff-bezos-amazon-depaseste-apple-si-google-si-devine-cel-mai-valoros-brand-din-lume-dupa-o-crestere-de-50","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=173474","title":{"rendered":"Visul lui Jeff Bezos: Amazon dep\u0103\u015fe\u015fte Apple \u015fi Google \u015fi devine cel mai valoros brand din lume, dup\u0103 o cre\u015ftere de 50%"},"content":{"rendered":"<p>\nAmazon a dep\u0103\u015fit gigan\u0163ii Apple \u015fi Google \u00een clasamentul celor mai valoroase branduri din lume dup\u0103 ce brandul construit de Jeff Bezos a fost evaluat la 315,5 miliarde dolari, \u00een topul realizat de BrandZ\u2013 cu 52% mai mult fa\u0163\u0103 de anul trecut, potrivit CNBC.<\/p>\n<p>\nApple se situeaz\u0103 pe locul doi, cu un brand a c\u0103rui valoare se ridic\u0103 la 309,5 miliarde dolari, Google fiind pe locul trei cu o valoare de 309 miliarde dolari, potrivit clasamentului BrandZ Top 100 Most Valuable Global Brand, realizat de agen\u0163ia de cercetare a WPP, Kantar.<\/p>\n<p>\nGoogle \u015fi Apple au stat \u00eempreun\u0103 timp de 12 ani \u00een capul listei, Google ocup\u00e2nd prima pozi\u0163ie din clasament \u00een 2018<\/p>\n<p>\n\u201eCre\u015fterea fenomenal\u0103 a valorii brandului de aproape 108 miliarde dolari \u00een ultimul an demonstreaz\u0103 modul \u00een care brandurile sunt mai pu\u0163in ancorate acum \u00een categorii individuale \u015fi regiuni. Grani\u0163ele sunt din ce \u00een ce mai fine \u00een contextul \u00een care fluen\u0163a tehnologiei le permite brandurilor ca Amazon, Google \u015fi Alibaba s\u0103 ofere o gam\u0103 larg\u0103 de servicii \u00een mai multe industrii\u201d, spune Doreen Wang, \u015feful global al proiectului Brandz din cadrul Kantar.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a dep\u0103\u015fit gigan\u0163ii Apple \u015fi Google \u00een clasamentul celor mai valoroase branduri din lume dup\u0103 ce brandul construit de Jeff Bezos a fost evaluat la 315,5 miliarde dolari, \u00een topul realizat de BrandZ\u2013 cu 52% mai mult fa\u0163\u0103 de anul trecut, potrivit CNBC. Apple se situeaz\u0103 pe locul doi, cu un brand a c\u0103rui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530,571],"tags":[5438,288,7179,246,5431,34490],"class_list":["post-173474","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","category-business-hi-tech","tag-amazon","tag-apple","tag-brand","tag-crestere","tag-google","tag-vis"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=173474"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/173474\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=173474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=173474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=173474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}