{"id":172829,"date":"2019-06-11T09:30:00","date_gmt":"2019-06-11T09:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172829"},"modified":"2019-06-11T09:30:00","modified_gmt":"2019-06-11T09:30:00","slug":"antreprenoarea-care-a-fondat-un-business-de-milioane-inspirata-de-propriile-alergii-am-vrut-sa-creez-apple-ul-skincare-ului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172829","title":{"rendered":"Antreprenoarea care a fondat un business de milioane inspirat\u0103 de propriile alergii. \u201eAm vrut s\u0103 creez Apple-ul skincare-ului\u201d"},"content":{"rendered":"<p>\nPotrivit BBC, un mediu de munc\u0103 feminin, dinamic a reprezentat o noutate pentru Sabrina Tan, care a crescut \u00een Singapore cu trei fra\u0163i \u015fi, dup\u0103 terminarea facult\u0103\u0163ii, a lucrat \u00eentr-un mediu dominat de firme precum IBM, Oracle sau Hewlett-Packard. \u201eDe obicei eram foarte pu\u0163ine femei \u00een echip\u0103\u201d, spune ea.<\/p>\n<p>\nTan a intrat \u00een industria cosmeticii \u00een urm\u0103 cu un deceniu prin lansarea Skin Inc. Brusc, odat\u0103 cu intrarea \u00een aceast\u0103 industrie, Sabrina s-a trezit \u00eenconjurat\u0103 de o mul\u0163ime de anga\u0163i-femei. Ea a realizat c\u0103 unele erau timide c\u00e2nd venea vorba de a-\u015fi \u00eemp\u0103rt\u0103\u015fi ideile, \u015fi multe se sim\u0163eau nepreg\u0103tite c\u00e2nd, de fapt, erau supracalificate pentru respectivul job.<\/p>\n<p>\nAv\u00e2ndu-l drept model \u015fi idol pe Steve Jobs, ea spune: \u201eAm vrut s\u0103 creez Apple-ul skincare-ului&#8221;. Cum i-a venit \u00eens\u0103 ideea? De-a lungul anilor, deplas\u0103rile pentru jobul din multina\u0163ionala de tehnologie \u00een care lucra i-au predispus pielea la diverse eczeme. Cu o alergie puternic\u0103 la substan\u0163e precum coloran\u0163ii, \u015fi afectat\u0103 de schimb\u0103rile vremii, Sabrina c\u0103uta solu\u0163ii pentru aceste situa\u0163ii frustrante. V\u0103z\u00e2ndu-\u015fi \u015fi cei doi copii confrunt\u00e2ndu-se cu acelea\u015fi probleme ale pielii au for\u0163at-o s\u0103 ia atitudine. \u201eAm decis s\u0103 iau situa\u0163ia \u00een propriile m\u00e2ini\u201d.<\/p>\n<p>\nA\u015fa c\u0103 \u00een 2007 a mers \u00eentr-o c\u0103l\u0103torie de cercetare \u00een Japonia. Ea a vrut s\u0103 \u00een\u0163eleag\u0103 de ce toate produsele de pe pia\u0163\u0103 au e\u015fuat \u00een cazul s\u0103u. \u201eAm \u00eenceput s\u0103 vorbesc cu chimi\u015fti \u015fi oameni de \u015ftiin\u0163\u0103, am mers \u00een farmacii \u015fi \u00een casele dedicate produselor cosmetice.\u201d<\/p>\n<p>\nExcursia \u00een Japonia i-a dat \u00eencredere s\u0103 parieze pe viziunea sa. So\u0163ul s\u0103u a \u00eencurajat-o, a\u015fa c\u0103 am\u00e2ndoi au renun\u0163at la locurile lor de munc\u0103 \u015fi s-au concentrate pe a investi \u00een noua companie. Un an mai t\u00e2rziu a deschis primul magazin \u00een Singapore.<\/p>\n<p>\n\u00cen anii urm\u0103tori businessul a \u00eenceput s\u0103 creasc\u0103 \u00eencet, compania v\u00e2nz\u00e2nd seruri, creme \u015fi instrumente high-tech pentru zona de \u00eengrijire, deschiz\u00e2nd \u00eenc\u0103 dou\u0103 magazine. A durat \u00eens\u0103 \u015fase ani s\u0103 se transforme \u00eentr-un gigant global de dimensiunile companiei Sephora, de pild\u0103.<\/p>\n<p>\n\u00cen prezent, produsele companiei Skin Inc, cu sediul \u00een Singapore, sunt comercializat \u015fi \u00een Statele Unite, Marea Britanie \u015fi pe teritoriul Asiei, businessul av\u00e2nd venituri anuale de zeci de milioane de dolari.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pentru Sabrina Tan, renun\u0163area la o carier\u0103 promi\u0163\u0103toare \u00een domeniul tehnologiei pentru a intra pe calea antreprenoriatului \u00een industria produselor de \u00eengrijire a pielii a presupus o mul\u0163ime de schimb\u0103ri, incluz\u00e2nd lucrul cu femeile. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[37137,288,235],"class_list":["post-172829","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-alergii","tag-apple","tag-business"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172829"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172829\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}