{"id":172798,"date":"2019-06-10T10:52:01","date_gmt":"2019-06-10T10:52:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172798"},"modified":"2019-06-10T10:52:01","modified_gmt":"2019-06-10T10:52:01","slug":"o-industrie-care-se-pregateste-sa-explodeze-in-romania-a-crescut-deja-cu-55-in-ultimii-ani-si-se-pregateste-de-un-nou-boom","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172798","title":{"rendered":"O industrie care se preg\u0103te\u015fte s\u0103 explodeze \u00een Rom\u00e2nia. A crescut deja cu 55% \u00een ultimii ani \u015fi se preg\u0103te\u015fte de un nou boom"},"content":{"rendered":"<p>\nIndustria de s\u0103n\u0103tate \u015fi fitness din Rom\u00e2nia are o valoare estimat\u0103 la 248 de milioane de euro, cresc\u00e2nd \u00een ultimii cinci ani cu aproximativ 55%, spune Kent Orrgren. \u201eEstim\u0103m c\u0103 aceast\u0103 cre\u015ftere de 10-12% pe an va continua, \u00een primul r\u00e2nd pentru c\u0103 \u015ftim c\u0103 noi vom fi parte a acestei cre\u015fteri. Sunt convins c\u0103 asta va determina \u015fi al\u0163i antreprenori s\u0103 deschid\u0103 propriile cluburi \u015fi, \u00een cazul \u00een care au succes, s\u0103 treac\u0103 la mai multe unit\u0103\u0163i. Noi \u00eencuraj\u0103m acest lucru \u015fi sus\u0163inem colegii din industrie, nu ne deranjeaz\u0103 s\u0103 \u00eemp\u0103rt\u0103\u015fim din cuno\u015ftin\u0163ele noastre\u201d, a spus Kent Orrgren, CEO World Class.&nbsp;<\/p>\n<p>\nAtunci c\u00e2nd a intrat \u00een aceast\u0103 industrie, rata de penetrare a serviciilor de s\u0103n\u0103tate \u015fi fitness era de 5% \u00een Suedia; \u201ee un procentaj foarte mic pentru orice industrie\u201d, spune suedezul. C\u00e2nd a plecat de la Satz, rata ajunsese la 15%, iar acum e de aproximativ 25%. \u201e\u00cen Rom\u00e2nia, rata de penetrare e ast\u0103zi de 4%. Poate va ajunge la 15% \u00een 15-20 de ani, dar se va ajunge acolo. Vedem comportamentul rom\u00e2nilor, stilul lor de via\u0163\u0103 \u2013 e doar chestiune de timp ca industria s\u0103 ajung\u0103 la un nivel ridicat. \u00cen Europa, rata medie de penetrare este de 10%, cu valori mai ridicate \u00een Germania \u015fi Marea Britanie; exist\u0103 astfel un mare poten\u0163ial de dezvoltare pentru pia\u0163a local\u0103.\u201d<\/p>\n<p>\nWorld Class Rom\u00e2nia, cea mai mare re\u0163ea de centre de fitness din \u0163ar\u0103, controlat\u0103 de fondul de investi\u0163ii polonez Resource Partners, a finalizat anul trecut cu afaceri de 27 de milioane de euro, iar pentru acest an \u0163inte\u015fte afaceri de 33-35 de milioane de euro, potrivit oficialilor companiei. \u00cen ceea ce prive\u015fte marja profitului, aceasta se ridic\u0103 la 20-25% (calculat\u0103 pe baza EBITDA). Datele oficiale de la Ministerul de Finan\u0163e arat\u0103 c\u0103 \u00een 2017 (ultimul an pentru care s-a depus bilan\u0163ul) num\u0103rul de angaja\u0163i se ridica la 333 de persoane.<\/p>\n<p>\n<br \/>\n<a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/suedezul-care-vrea-sa-ii-faca-pe-romani-sa-se-simta-in-forma-18160989\" target=\"_blank\"><span style=\"font-size:16px;\"><strong>O industrie care se preg\u0103te\u015fte s\u0103 explodeze \u00een Rom\u00e2nia. A crescut deja cu 55% \u00een ultimii ani \u015fi se preg\u0103te\u015fte de un nou boom&nbsp;<\/strong><\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industria de s\u0103n\u0103tate \u015fi fitness din Rom\u00e2nia are o valoare estimat\u0103 la 248 de milioane de euro, cresc\u00e2nd \u00een ultimii cinci ani cu aproximativ 55%, spune Kent Orrgren. \u201eEstim\u0103m c\u0103 aceast\u0103 cre\u015ftere de 10-12% pe an va continua, \u00een primul r\u00e2nd pentru c\u0103 \u015ftim c\u0103 noi vom fi parte a acestei cre\u015fteri. Sunt convins c\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,698],"tags":[235,125,272,16269,532,474,65,5239,80,173,7999,19154,13169],"class_list":["post-172798","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-cover-story","tag-business","tag-ceo","tag-companie","tag-copilarie","tag-eveniment","tag-industrie","tag-iubire","tag-pasiune","tag-refuz","tag-romani","tag-sport","tag-stare","tag-suedez"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172798","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172798"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172798\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}