{"id":172717,"date":"2019-06-06T13:01:37","date_gmt":"2019-06-06T13:01:37","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172717"},"modified":"2019-06-06T13:01:37","modified_gmt":"2019-06-06T13:01:37","slug":"producatorul-berii-heineken-a-intrat-pe-pierderi-pentru-prima-data-dupa-mai-bine-de-un-deceniu","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172717","title":{"rendered":"Produc\u0103torul berii Heineken a intrat pe pierderi pentru prima dat\u0103 dup\u0103 mai bine de un deceniu"},"content":{"rendered":"<div>\nHeineken Rom\u00e2nia, al doilea cel mai mare juc\u0103tor de pe pia\u0163a berii, a terminat anul 2018 cu o pierdere net\u0103 de 33,8 milioane de lei, fa\u0163\u0103 de un profit net de 130 de milioane de lei \u00een anul anterior, arat\u0103 datele de la Ministerul de Finan\u0163e.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nAcesta este primul an \u00een care produc\u0103torul raporteaz\u0103 pierderi dup\u0103 mai bine de un deceniu, conform datelor disponibile. Pe de alt\u0103 parte, dup\u0103 2010 Heineken era unul dintre campionii c\u00e2\u015ftigurilor din industria bunurilor de larg consum (FMCG), al\u0103turi de British American Tobacco, cel mai mare juc\u0103tor de pe pia\u0163a \u0163igaretelor.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nReprezentan\u0163ii Heineken Rom\u00e2nia nu au r\u0103spuns p\u00e2n\u0103 la \u00eenchiderea edi\u0163iei solicit\u0103rii ZF cu privire la motivele care au determinat evolu\u0163ia principalilor indicatori financiari. Pe de alt\u0103 parte, rulajele companiei au ajuns la 1,179 miliarde de lei (254 mil. euro), fiind \u00een cre\u015ftere cu aproape 2%. Evolu\u0163ia v\u00e2nz\u0103rilor vine \u00een condi\u0163iile \u00een care consumul de bere&nbsp; a \u00eenregistrat o cre\u015ftere de 3%, ajung\u00e2nd la un volum de 16,6 milioane de hectolitri<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.zf.ro\/companii\/producatorul-berii-heineken-a-intrat-pe-pierderi-pentru-prima-data-dupa-mai-bine-de-un-deceniu-18158282\">Cititi mai multe pe www.zf.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De la 1 octombrie 2018 , compania este condus\u0103 de Dan Robinson, care l-a \u00eenlocuit \u00een func\u0163ia de managing director pe Onno Rombouts.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7213,8168,8302,297],"class_list":["post-172717","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bere","tag-heineken","tag-pierderi","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172717"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172717\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}