{"id":172594,"date":"2019-06-02T12:30:00","date_gmt":"2019-06-02T12:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172594"},"modified":"2019-06-02T12:30:00","modified_gmt":"2019-06-02T12:30:00","slug":"romanii-sunt-din-ce-in-ce-mai-bogati-ce-spun-retailerii-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172594","title":{"rendered":"Rom\u00e2nii sunt din ce \u00een ce mai boga\u0163i? Ce spun retailerii"},"content":{"rendered":"<p>\n\u201ePia\u0163a explodeaz\u0103 \u015fi se vede un trend de premiumizare, oamenii vor varietate, consumatorii vor diversificare \u015fi asta se vede c\u00e2nd se duc \u00een HoReCa, dar \u015fi c\u00e2nd se duc la magazine \u015fi sunt atra\u015fi de sortimentele care au intrat din ce \u00een ce mai mult pe rafturi \u00een ultimii ani. Totul este despre diversificare, originalitate, oamenii merg spre achizi\u0163ia de produse cu mai pu\u0163ine gr\u0103simi, mai pu\u0163in zah\u0103r\u201d, a observat Robert Hellwagner, CEO al Selgros, \u00een cadrul conferin\u0163ei ZF Retail 2019.<\/p>\n<p>\nPerspectiva retailerului german are \u00een vedere at\u00e2t clien\u0163i mici \u015fi mari, sectorul HoReCa, magazine tradi\u0163ionale \u015fi chiar \u015fi persoane fizice.<br \/>\nCifra de afaceri \u00een comer\u0163ul cu am\u0103nuntul, cel mai important indicator pentru consum, a crescut \u00een primele trei luni din acest an cu 8,4%, avans sus\u0163inut de mobil\u0103, haine \u015fi electro-IT. Chiar dac\u0103 mai timid, \u015fi v\u00e2nz\u0103rile de alimente, b\u0103uturi \u015fi tutun au crescut cu 3%. A\u015fa cum spune Hellwagner, \u201econsumul este \u00een ADN-ul \u0163\u0103rii\u201d. La o prim\u0103 vedere, rom\u00e2nii cump\u0103r\u0103 mai mult, dar retailerii atrag aten\u0163ia c\u0103 \u00een ultimii ani au \u00eenceput s\u0103 se orienteze mai des \u015fi \u00eenspre \u201eprodusele aflate pe raftul de sus\u201d \u2013 chiar dac\u0103 Rom\u00e2nia este privit\u0103 din multe direc\u0163ii drept o pia\u0163\u0103 de discount.<\/p>\n<p>\nCiti\u0163i mai multe pe&nbsp;<a href=\"http:\/\/zf.ro\">zf.ro<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trendurile de consum se schimb\u0103 \u00een peisajul retailului rom\u00e2nesc \u00een contextul \u00een care cre\u015fterile de salarii din ultimii ani, corelate cu tendin\u0163ele promovate la nivel global, sporesc apetitul rom\u00e2nului pentru produse de \u00eenalt\u0103 calitate. cum se reflect\u0103 pe rafturile magazinelor rafinarea gusturilor rom\u00e2nilor?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9817,387,413],"class_list":["post-172594","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-consum","tag-magazine","tag-retaileri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172594"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172594\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}