\nPentru a se promova \u015fi a le da clien\u0163ilor sentimentul c\u0103 au acces la ceea ce pu\u0163ini pot s\u0103 cumpere, diverse branduri apeleaz\u0103 la magazine temporare, scrie Financial Times.<\/p>\n
\nProduc\u0103torul de \u00eenc\u0103l\u0163\u0103minte Nike, spre exemplu, a deschis luna trecut\u0103 un magazin temporar la Los Angeles \u00een care se g\u0103sesc cele mai noi articole ale sale, la care aveau acces numai cei ce se aflau pe o raz\u0103 de 100 de metri de el \u015fi primeau notific\u0103ri pe telefon prin intermediul unei aplica\u0163ii speciale.<\/p>\n
\nRapperul Kanye West \u015fi-a v\u00e2ndut o minicolec\u0163ie de mod\u0103 la festivalul muzical Coachella doar c\u0103tre noroco\u015fii care au auzit la timp anun\u0163ul \u015fi au fost suficient de iute de picior s\u0103 ajung\u0103 la cortul \u00een care func\u0163iona magazinul temporar. Produc\u0103torul american de cosmetice Milk Makeup a \u0163inut s\u0103 marcheze intrarea pe pia\u0163a britanic\u0103 printr-un magazin temporar care a func\u0163ionat doar 48 de ore, cump\u0103r\u0103torii trebuind s\u0103 participe la un concurs pentru un loc la coad\u0103.<\/p>\n
\nCu c\u00e2t mai spectaculos e magazinul temporar, cu at\u00e2t mai bine, lucru pe care pare s\u0103-l fi \u00een\u0163eles Pat McGrath, o cunoscut\u0103 make-up artist american\u0103 care are propria gam\u0103 de produse de machiaj. Pentru lansarea din Europa, acesta a optat pentru un spa\u0163iu temporar \u00een cadrul marelui magazin londonez Selfridges, spa\u0163iu care-\u015fi \u00eent\u00e2mpin\u0103 clien\u0163ii cu tejghele din lingouri de aur \u015fi buze uria\u015fe de aur at\u00e2rnate pe tavan.<\/p>\n
\nMagazinul temporar poate s\u0103 c\u0103l\u0103toreasc\u0103 \u015fi pe ape, ca acela deschis de retailerul online de lux Matches Fashion \u015fi lan\u0163ul italian de hoteluri Pellicano, la bordul unui iaht din anii ’30 care se plimb\u0103 de-a lungul coastei M\u0103rii Tireniene p\u00e2n\u0103 spre jum\u0103tatea lunii iunie. <\/p>\n","protected":false},"excerpt":{"rendered":"
Ca s\u0103-\u0163i faci cump\u0103r\u0103turile la un magazin anume nu e suficient s\u0103-i \u015ftii adresa, ci, c\u00e2teodat\u0103, trebuie s\u0103 fii \u015fi suficient de iute de picior ca s\u0103-l prinzi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[238,286,4126,10129,83,17331,8301,7251,155,80,225],"class_list":["post-172569","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acces","tag-aur","tag-clienti","tag-cumparaturi","tag-deschidere","tag-functionare","tag-magazin","tag-marea-britanie","tag-picior","tag-refuz","tag-spatiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172569"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172569\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}