{"id":172517,"date":"2019-05-30T14:23:30","date_gmt":"2019-05-30T14:23:30","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172517"},"modified":"2019-05-30T14:23:30","modified_gmt":"2019-05-30T14:23:30","slug":"ce-noutati-au-fost-anuntate-in-cadrul-conferintei-google-marketing-live-din-san-francisco","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172517","title":{"rendered":"Ce nout\u0103\u0163i au fost anun\u0163ate \u00een cadrul conferin\u0163ei Google Marketing Live din San Francisco"},"content":{"rendered":"<p>\nPrezent\u0103 la eveniment, Anabela Luca, fondatoarea agen\u0163iei de performance marketing adLemonade \u015fi trainer atestat Google, spune c\u0103 \u201e\u00een perioada urm\u0103toare, vom vedea multe beta-uri \u00een ceea ce prive\u015fte noi strategii de licitare, smart bidding pentru noi tipuri de conversii, lansarea unui nou tool de creare de video-uri scurte de promovare pentru advertiseri, dar \u015fi noi op\u0163iuni de segmentare a audien\u0163elor \u015fi de customizare a rapoartelor. La acestea se adaug\u0103 noi formate de reclame, noi medii \u00een care sunt plasate reclamele, precum \u015fi o evolu\u0163ie accelerat\u0103 a machine learning, care vine la pachet cu campaniile de tip smart\u201d.<\/p>\n<p>\nEa crede c\u0103, \u00een viitorul apropiat, vom asista la o transformare a rolului agen\u0163iilor de performance din zona tactic\u0103 \u00eenspre cea de strateg \u015fi consultant. \u201e\u00cen acest context, agen\u0163iile de digital marketing vor trebui s\u0103 se reinventeze constant pentru a se adapta la nevoile clien\u0163ilor \u015fi la solu\u0163iile digitale disponibile, ba chiar s\u0103 le anticipeze\u201d, concluzioneaz\u0103 Anabela Luca.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zilele trecute, \u00een San Francisco, a avut loc conferin\u0163a Google Marketing Live, eveniment prin care Google anun\u0163\u0103 noi produse \u015fi servicii pe care le pune la dispozi\u0163ia marketerilor \u00een 2019 pentru a cre\u015fte performan\u0163a campaniilor pe care le reprezint\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9651,5431,7178],"class_list":["post-172517","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-conferinta","tag-google","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172517"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172517\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}