{"id":172492,"date":"2019-05-29T17:27:40","date_gmt":"2019-05-29T17:27:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172492"},"modified":"2019-05-29T17:27:40","modified_gmt":"2019-05-29T17:27:40","slug":"cresterea-puterii-de-cumparare-aduce-rezultate-financiare-spectaculoase-pe-piata-jucariilor-afacerile-au-crescut-cu-25-la-12-miliarde-de-lei-in-2018","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172492","title":{"rendered":"Cre\u015fterea puterii de cump\u0103rare aduce rezultate financiare spectaculoase pe pia\u0163a juc\u0103riilor: Afacerile au crescut cu 25%, la 1,2 miliarde de lei \u00een 2018"},"content":{"rendered":"

\n“De la replici de instrumente muzicale, la board games \u015fi drone, la juc\u0103rii aspira\u0163ionale sau inspirate de industria de entertainement, industria \u015fi-a dezvoltat semnificativ ofertele, iar afacerile companiilor produc\u0103toare au evoluat cu un ritm de cre\u015ftere excelent\u2019\u2019, afirm\u0103 anali\u015ftii. Comer\u0163ul reprezint\u0103 principalul motor al evolu\u0163iei sectorului, gener\u00e2nd 78% din cifra de afaceri.<\/p>\n

\nPrincipalul actor din acest segment este retailerul cipriot Jumbo, care \u015fi-a consolidat pozi\u0163ia de lider de pia\u0163\u0103 \u00een 2017 cu o cifr\u0103 de afaceri de 400 milioane de lei (54,2% din total), dup\u0103 un avans anual de aproape 50%.<\/p>\n

\n“O solu\u0163ie de business similar cu cea adoptat\u0103 de hipermarketuri \u00een care \u00eens\u0103 focusul se pune pe jocuri \u015fi juc\u0103rii. Gama foarte variat\u0103 de produse, ofertele promovate \u00een func\u0163ie de sezonalitate \u015fi politica de pricing au atras un num\u0103r semnificativ de clienti c\u0103tre acest tip de format, dovad\u0103 rezultatele financiare spectaculoase\u2019\u2019, afirm\u0103 anali\u015ftii.<\/p>\n

\nCititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Afacerile din pia\u0163a de jocuri \u015fi juc\u0103rii (produc\u0163ie \u015fi comer\u0163) au crescut anul trecut la circa 1,2 miliarde lei, de la 950 milioane lei \u00een 2017, evolu\u0163ia fiind stimulat\u0103 de extinderea \u015fi diversificarea ofertelor, precum \u015fi de cre\u015fterea puterii de cump\u0103rare, potrivit unei analize KeysFin.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,246,470,23086,60],"class_list":["post-172492","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-crestere","tag-cumparare","tag-jucarii","tag-piata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172492"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172492\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}