{"id":17231,"date":"2010-02-03T16:30:00","date_gmt":"2010-02-03T16:30:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=17231"},"modified":"2026-04-02T15:24:26","modified_gmt":"2026-04-02T15:24:26","slug":"2-schimbari-in-managementul-heineken","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=17231","title":{"rendered":"2 schimbari in managementul Heineken"},"content":{"rendered":"<p>Liliana Petre are o experienta de peste 10 ani in managementul<br \/>\nresurselor umane, top management, precum si domeniul comercial.<br \/>\nInainte de a se alatura echipei Heineken Romania, ea a ocupat<br \/>\npozitia de director general interimar in cadrul companiei GrECo<br \/>\nInternational si a avut in raspunderea sa dezvoltarea si<br \/>\nimplementarea planurilor de business ale companiei. Anterior<br \/>\nacestei pozitii, Petre a fost manager resurse umane, la Provident<br \/>\nFinancial in Romania, in perioada 2006 &#8211; 2009, precum si a<br \/>\ncompaniei Lear Corporation Romania, in perioada 2003 &#8211; 2006.\n <\/p>\n<p>Paul Markovits este noul director de marketing al Heineken<br \/>\nRomania, incepand cu data de 15 februarie 2010. El il inlocuieste<br \/>\npe Marius Melesteu, care a detinut aceasta pozitie in perioada 2005<br \/>\n&#8211; 2009 si care a decis sa plece din companie. Markovits are o<br \/>\nexperienta de peste 17 ani in marketing strategic pe pietele<br \/>\ninternationale, cu precadere pe cele din Europa Centrala si de Est.<br \/>\nAnterior acestei numiri, Paul a ocupat diferite pozitii de top<br \/>\nmanagement, printre care: senior director brand and communication<br \/>\nin cadrul Vodafone Romania (aprilie 2007 &#8211; noiembrie 2008), senior<br \/>\nbrand manager si consumer &#038; market knowledge department leader<br \/>\nin cadrul Procter and Gamble Europe si Procter&#038;Gamble Romania,<br \/>\nin perioada 1995 &#8211; 2007.<\/p>\n<p>\nPaul Markovits a absolvit Univesitatea Politehnica din Bucuresti si<br \/>\nCalifornia State University Chico si vobeste fluent patru limbi<br \/>\nstraine. Liana Petre este absolventa a facultatii &#8220;Lucian Blaga&#8221;<br \/>\ndin Sibiu &#8211; specializarea Stiinte Economice &#8211; si a Universitatii<br \/>\nTehnice din Timis si detine numeroase certificari in Managementul<br \/>\nResurselor Umane, eliberate de institutii de profil din tara si din<br \/>\nstrainatate.<\/p>\n<p>\nCompania a inregistrat o cifra de afaceri de 436 milioane lei (103<br \/>\nmilioane euro) in primul semestru al anului trecut, cu 12% mai mare<br \/>\ndecat rezultatul in lei inregistrat in 2008 si o scadere a<br \/>\nvolumelor comercializate de peste 11%.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liana Petre a fost numita director de resurse umane iar Paul Markovits a preluat functia de director de marketing la Heineken Romania, incepand cu luna februarie.<br \/>\nLiana Petre il inlocuieste pe Eduard Radu. Eduard a detinut pozitia de director resurse umane din septembrie 2007 iar acum ocupa pozitia de sales capabilities manager, in cadrul companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[6278,8168,15674,7217],"class_list":["post-17231","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-fmcg","tag-heineken","tag-liana-petre","tag-management"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17231"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17231\/revisions"}],"predecessor-version":[{"id":37182,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17231\/revisions\/37182"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}