{"id":17215,"date":"2010-02-03T11:40:00","date_gmt":"2010-02-03T11:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=17215"},"modified":"2026-04-02T15:23:55","modified_gmt":"2026-04-02T15:23:55","slug":"e-oficial-kraft-a-cumparat-cadbury-pentru-134-mld-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=17215","title":{"rendered":"E oficial \u2013 Kraft a cumparat Cadbury pentru 13,4 mld. euro"},"content":{"rendered":"<p>Participatia pe care Kraft o detine in cadrul Cadbury este<br \/>\nsuficienta pentru a controla compania britanica. Este posibil ca si<br \/>\nceilalti actionari sa vanda actiunile catre Kraft, ceea ce ar putea<br \/>\nduce la delistarea Cadbury cand se va fi obtinut o participatie de<br \/>\n75%, <a href=\n\"http:\/\/business.timesonline.co.uk\/tol\/business\/industry_sectors\/consumer_goods\/article7012787.ece\"\ntarget=\"_blank\">relateaza Times<\/a>.<\/p>\n<p><a target=\"_blank\" href=\n\"http:\/\/www.businessmagazin.ro\/galerie-foto\/actualitate\/afaceri\/e-oficial-kraft-a-cumparat-cadbury-pentru-18-7-mld-dolari-5470742\/slide-2\"><br \/>\n<img height=\"31\" width=\"434\" alt=\"\" src=\n\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5846\/5470742\/13\/banda-ciocolata.jpg?width=434&#038;height=31\" \/><\/a><\/p>\n<p>Dupa integrarea operatiunilor Cadbury, grupul nou-format va avea<br \/>\nvenituri anuale de 50 miliarde de dolari si va fi liderul pietei<br \/>\nmondiale de dulciuri si ciocolata si al doilea producator mondial<br \/>\ndin industria alimentara, dupa Nestle.<\/p>\n<p>Ingrijorarea cea mai mare a britanicilor in aceste zile este<br \/>\nlegata de pierderea locurilor de munca. Kraft nu a facut public<br \/>\ninca la cate locuri de munca din cele 4.500 doreste sa renunte.<br \/>\nCert este ca isi propune sa realizeze economii de cost in cadrul<br \/>\nCadbury de 675 milioane dolari, in urmatorii trei ani, ceea ce<br \/>\nsugereaza concedieri masive.<\/p>\n<p>In urma acestei preluari, Kraft va trebuie sa renunte la<br \/>\noperatiunile Cadbury din Romania si Polonia, pentru a nu avea o<br \/>\npozitie dominanta in piata.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft a cumparat 71,73% din actiunile producatorului britanic de dulciuri Cadbury, pentru care a platit 18,7 miliarde dolari (13,4 miliarde euro), intr-un razboi al ofertelor care a durat aproximativ 6 luni.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[11382,8297,6278,10737,15663],"class_list":["post-17215","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-cadbury","tag-ciocolata","tag-fmcg","tag-kraft","tag-negociari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17215"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17215\/revisions"}],"predecessor-version":[{"id":37168,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/17215\/revisions\/37168"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}