{"id":172127,"date":"2019-05-19T12:00:00","date_gmt":"2019-05-19T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=172127"},"modified":"2019-05-19T12:00:00","modified_gmt":"2019-05-19T12:00:00","slug":"cum-si-a-transformat-agentia-de-marketing-intr-un-imperiu-multimedia-viata-mea-era-absolut-distrusa-beam-prea-mult-petreceam-prea-mult-si-ma-izolasem-de-familie","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=172127","title":{"rendered":"Cum \u015fi-a transformat agen\u0163ia de marketing \u00eentr-un imperiu multimedia. “Via\u0163a mea era absolut distrus\u0103. Beam prea mult, petreceam prea mult \u015fi m\u0103 izolasem de familie”"},"content":{"rendered":"

\nLisa Messenger \u00ee\u015fi va aduce aminte tot timpul ziua \u00een care via\u0163a i s-a schimbat. 8 noiembrie 2004 a fost ziua c\u00e2nd Lisa Messenger, \u00een fa\u0163a unei situa\u0163ii care sc\u0103pa de sub control, a contemplat sinuciderea, informeaz\u0103 BBC.<\/p>\n

\n“Via\u0163a mea era absolut distrus\u0103. Beam prea mult, petreceam prea mult \u015fi m\u0103 izolasem de familie”. A doua zi a hot\u0103r\u00e2t s\u0103 fac\u0103 ceva cu via\u0163a ei, iar \u00een urm\u0103torii ani s-a concentrat asupra dezvolt\u0103rii proprii \u015fi \u00eenarmat\u0103 cu ambi\u0163ie \u015fi energie, Lisa Messenger \u015fi-a transformat micu\u0163a agen\u0163ie de marketing \u00eentr-un imperiu media.<\/p>\n

\n\u00cen prezent Messenger Group are o divizie de publishing \u015fi una de marketing, iar Lisa a fondat \u015fi un business multimedia, Collective Hub.<\/p>\n

\n\u00cen 2001 a creat Messenger Marketing, despre care spune c\u0103 a mers dup\u0103 ureche. “Nu aveam idee ce f\u0103ceam, \u00eens\u0103 m\u0103 distram foarte mult.”. \u00cen primii ani de func\u0163ionare c\u00e2\u015ftiga \u00een jur de 38.000 de dolari pe an. Se chinuia, dar \u00eei pl\u0103cea jobul \u015fi-\u015fi a\u015ftepta momentul sub soare. Un punct de cotitur\u0103 a fost anul 2013 c\u00e2nd Lisa a venit la birou \u015fi le-a spus celor trei angaja\u0163i c\u0103 vrea s\u0103 creeze o revist\u0103. Voia s\u0103 intervieveze oamenii interesan\u0163i pe care i-a \u00eent\u00e2lnit de-a lungul timpului, iar revista s\u0103 aib\u0103 o tematic\u0103 de lifestyle \u015fi antreprenoriat. Collective Hub este o revist\u0103 lunar\u0103 cu o circula\u0163ie de 50.000 de exemplare \u00een 37 de \u0163\u0103ri, iar pe copert\u0103 au fost Richard Branson, Anne Hathaway sau Maria Sharapova.<\/p>\n

\n\"\"<\/p>\n

\n“Voiam s\u0103 transform\u0103m revista de business clasic\u0103 \u00een una mai apropiat\u0103 de design \u015fi fashion. Chiar \u015fi acum suntem a\u015feza\u0163i l\u00e2ng\u0103 Marie Claire, Vogue sau Vanity Fair la chio\u015fcuri”, spune Messenger.<\/p>\n

\nAcum revista are 25 de angaja\u0163i \u015fi 80 de colaboratori pe tot globul. \u00cen plus, ea a publicat mai multe c\u0103r\u0163i despre antreprenoriat \u015fi auto-ajutor.<\/p>\n

\n“Afacerile ar trebui s\u0103 fie foarte, foarte distractive. Majoritatea oamenilor vor scrie un business plan de 300 de pagini \u015fi o s\u0103 fie siguri c\u0103 totul este \u00een regul\u0103, dar eu prefer ac\u0163iunea. S\u0103 \u00eemi duc produsul \u00een pia\u0163\u0103, s\u0103 testez, s\u0103 pivotez, s\u0103 schimb. Trebuie s\u0103 testez tot timpul”, mai spune antreprenoarea.<\/p>\n

\nUltima aventur\u0103 a Lisei Messenger este o colaborare dintre Collective Hub \u015fi Universitatea Torrens, astfel sper\u0103 ca to\u0163i mai mul\u0163i studen\u0163i s\u0103 se \u00eendrepte spre antreprenoriat.<\/p>\n

\n <\/p>\n","protected":false},"excerpt":{"rendered":"

Lisa Messenger \u00ee\u015fi va aduce aminte tot timpul ziua \u00een care via\u0163a i s-a schimbat. 8 noiembrie 2004 a fost ziua c\u00e2nd Lisa Messenger, \u00een fa\u0163a unei situa\u0163ii care sc\u0103pa de sub control, a contemplat sinuciderea, informeaz\u0103 BBC. “Via\u0163a mea era absolut distrus\u0103. Beam prea mult, petreceam prea mult \u015fi m\u0103 izolasem de familie”. A […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[9646,16320,235,26236,4669,7178,7995,8503,19707,241,231],"class_list":["post-172127","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agentie","tag-bbc","tag-business","tag-distrugeri","tag-familie","tag-marketing","tag-multimedia","tag-revista","tag-timp","tag-transformare","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=172127"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/172127\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=172127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=172127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=172127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}