{"id":171810,"date":"2019-05-09T09:59:20","date_gmt":"2019-05-09T09:59:20","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=171810"},"modified":"2019-05-09T09:59:20","modified_gmt":"2019-05-09T09:59:20","slug":"producatorul-nurofen-afaceri-de-560-mil-lei-in-romania-in-2018-plus-23-intr-un-deceniu-compania-si-a-majorat-vanzarile-cu-160","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=171810","title":{"rendered":"Produc\u0103torul Nurofen, afaceri de 560 mil. lei \u00een Rom\u00e2nia \u00een 2018, plus 23%. \u00centr-un deceniu, compania \u015fi-a majorat v\u00e2nz\u0103rile cu 160%"},"content":{"rendered":"<p>\nBrandul Nurofen, care este \u00een ultimii ani \u00een topul celor mai v\u00e2ndute medicamente f\u0103r\u0103 re\u0163et\u0103, aduce circa 130-150 mil. lei la businessul Reckitt Benckiser \u00een Rom\u00e2nia, datele ZF de la Euromonitor ar\u0103t\u00e2nd c\u0103 bran\u00addul are o cot\u0103 de 30% \u00een pia\u0163a de medicamente analgezice. \u00cen Rom\u00e2nia, Reckitt Benckiser mai are \u00een portofoliul de medicamente \u015fi Strepsils, folosit \u00een cazul durerilor \u00een g\u00e2t.&nbsp;<\/p>\n<p>\nCele dou\u0103 variante pentru r\u0103ceal\u0103 Nurofen \u015fi Strep\u00adsils sunt de asemenea cele mai v\u00e2ndute medicamente pentru aceste afec\u0163iuni sezoniere, potrivit Euromonitor. \u00cen portofoliul de medicamente al britanicilor mai intr\u0103 \u015fi Gaviscon, un produs pentru afec\u0163iunile gastrice. Pia\u0163a to\u00adtal\u0103 a produselor f\u0103r\u0103 re\u0163et\u0103 este de 3,4 mld. lei, po\u00adtrivit datelor companiei Cege\u00addim, iar evolu\u0163ia este constant\u0103 de la an la an. \u00cen total, pia\u0163a medicamentelor a ajuns la 16 miliarde de lei \u00een 2018.<\/p>\n<p>\n<a href=\"https:\/\/www.zf.ro\/companii\/producatorul-nurofen-afaceri-de-560-mil-lei-in-romania-in-2018-plus-23-intr-un-deceniu-compania-si-a-majorat-vanzarile-cu-160-18120378\">Cititi mai multe pe www.zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Britanicii de la Reckitt Benckiser, care pun pe pia\u0163a rom\u00e2neasc\u0103 brandul Nurofen, cel mai v\u00e2ndut me\u00addicament f\u0103r\u0103 re\u0163et\u0103, au ajuns la v\u00e2nz\u0103ri de peste 562 mil. lei \u00een 2018, o cre\u015ftere de 23% comparativ cu anul anterior, potrivit informa\u0163iilor de pe Fi\u00adnan\u0163e. \u00centr-un deceniu, compania \u015fi-a majorat v\u00e2nz\u0103rile cu 160%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[272,9287,98,7212],"class_list":["post-171810","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-companie","tag-majorare","tag-romania","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171810"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171810\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}