{"id":171667,"date":"2019-05-05T13:44:01","date_gmt":"2019-05-05T13:44:01","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=171667"},"modified":"2019-05-05T13:44:01","modified_gmt":"2019-05-05T13:44:01","slug":"decizia-financiara-luata-facebook-care-va-supara-comunitatea-influencerilor-de-pe-instagram-2","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=171667","title":{"rendered":"Decizia financiar\u0103 luat\u0103 Facebook care va sup\u0103ra comunitatea \u201einfluencerilor\u201d de pe Instagram"},"content":{"rendered":"<p>\nPromovarea \u015fi v\u00e2nzarea produselor prin intermediul a\u015fa-numi\u0163ilor \u201einfluenceri\u201d nu este o practic\u0103 nou\u0103. Cu toate acestea, societatea \u00eencepe s\u0103 fie reticent\u0103 \u00een a primi recomand\u0103ri din partea persoanelor care devin \u201eavizate\u201d \u00een diverse domenii, strict prin prisma faptului c\u0103 sunt faimoase.<\/p>\n<p>\n\u201eCele mai bune reclame construiesc singure o \u00eentreag\u0103 cultur\u0103 \u00een jurul lor\u201d, spune Grant McCracken, antropolog, cunoscut pentru sf\u0103tuirea unor companii precum Netflix \u015fi Ford \u00een domeniul culturii \u015fi al comer\u0163ului.<\/p>\n<p>\n\u00cen \u201eOutliers\u201d, cartea publicat\u0103 de Malcolm Gladwell \u00een 2008, acesta transmite faptul c\u0103 dureaz\u0103 10.000 de ore pentru a deveni expert \u00eentr-un domeniu. \u201eDevenim exper\u0163i \u00een acest gen de cultur\u0103 foarte repede, av\u00e2nd \u00een vedere orele petrecute \u00een fa\u0163a televizorului\u201d, spune acesta. Av\u00e2nd \u00een vedere culturalizarea \u015fi accesul foarte u\u015for la informa\u0163ii al popula\u0163iei, marketing-ul \u201elene\u015f\u201d are mai multe \u015fanse de a fi ridiculizat de consumatorii inteligen\u0163i.<\/p>\n<p>\nCiti\u0163i mai multe pe <a href=\"http:\/\/www.mediafax.ro\">www.mediafax.ro<\/a>.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Persoanele cu mul\u0163i urm\u0103ritori pe Instagram vor putea, \u00een cur\u00e2nd, s\u0103 v\u00e2nd\u0103 direct \u00een aplica\u0163ie produsele pe care le promoveaz\u0103, dup\u0103 ce Facebook, care de\u0163ine Instagram \u015fi Whatsapp, a declarat \u00een aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103 c\u0103 viitorul cump\u0103r\u0103turilor va depinde de creatorii de con\u0163inut online, informeaz\u0103 BBC.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[45137,7212],"class_list":["post-171667","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-acebook","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171667"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171667\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}