\nNetflix a anun\u0163at c\u0103 nu are de g\u00e2nd s\u0103 introduc\u0103 niciodat\u0103 reclame tradi\u0163ionale, \u00eens\u0103 exper\u0163ii industriei de advertising cita\u0163i de CNBC sus\u0163in c\u0103 gigantul de sharing va fi nevoit s\u0103 treac\u0103 la aceast\u0103 decizie de business.<\/p>\n
\n\u00cen timpul unui panel din cadrul conferin\u0163ei IAB Digital Content NewFronts, executivii de la YouTube, JPMorgan Chase, agen\u0163ia media UM \u015fi MediaLink au fost consulta\u0163i cu privire la acest model de business.<\/p>\n
\n\u201eVor avea nevoie de cre\u015ftere. Eventual vor avea nevoie de o cre\u015ftere mult mai rapid\u0103\u201d,spune Tara Walpert Levy, vicepre\u015fedinte \u00een cadrul Google.<\/p>\n
\nKristin Lemkau, CMO \u00een cadrul JPMorgan Chase crede c\u0103 utilizatorii ar fi deschi\u015fi la con\u0163inut sus\u0163inut de reclame dac\u0103 op\u0163iunile puse la dispozi\u0163ia lor sunt transparente \u015fi consumatorii \u00een\u0163eleg schimbul de valoare.<\/p>\n
\n\u201eConsumatorii vor alegeri \u015fi vor ceva care creeaz\u0103 valoare pentru ei. Dac\u0103 ne g\u00e2ndim c\u0103 po\u0163i avea o versiune cu subscrip\u0163ie \u015fi una f\u0103r\u0103, consumatori ar putea accepta schimbul\u201d, spune Lemkau.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Netflix a anun\u0163at c\u0103 nu are de g\u00e2nd s\u0103 introduc\u0103 niciodat\u0103 reclame tradi\u0163ionale, \u00eens\u0103 exper\u0163ii industriei de advertising cita\u0163i de CNBC sus\u0163in c\u0103 gigantul de sharing va fi nevoit s\u0103 treac\u0103 la aceast\u0103 decizie de business. \u00cen timpul unui panel din cadrul conferin\u0163ei IAB Digital Content NewFronts, executivii de la YouTube, JPMorgan Chase, agen\u0163ia media […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530,571],"tags":[7463,235,16350,474,14862,15499,9130],"class_list":["post-171526","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","category-business-hi-tech","tag-advertising","tag-business","tag-experti","tag-industrie","tag-introducere","tag-reclamatie","tag-serviciu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171526"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171526\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}