\nCampania \u201eThe Empty Shop\u201d de anul acesta se va desf\u0103\u015fura timp de aproximativ o lun\u0103, din 24 aprilie p\u00e2n\u0103 \u00een 19 mai. Proiectul se afl\u0103 la a doua edi\u0163ie dup\u0103 ce, \u00een 2018, a \u00eenregistrat performan\u0163a celei mai mari colecte de haine din Rom\u00e2nia, cu 73 de tone de articole de \u00eembr\u0103c\u0103minte donate \u00een dou\u0103 s\u0103pt\u0103m\u00e2ni. De acestea au beneficiat peste 6.700 de familii, din 12 jude\u0163e. Hainele au ajuns la 28.000 de persoane din zone s\u0103race \u015fi cu risc de abandon \u015fcolar, mul\u0163umit\u0103 celor peste 10.000 de donatori din toat\u0103 \u0163ara.<\/p>\n
\nObiectivul principal al proiectului este acela de a veni \u00een sprijinul familiilor din zonele s\u0103race \u015fi de a contribui la reducerea abandonului \u015fcolar \u015fi excluziunii sociale prin donarea de haine c\u0103tre comunit\u0103\u0163i nevoia\u015fe din \u0163ar\u0103. Prin acest proiect, Promenada \u00ee\u015fi dore\u015fte s\u0103 demonstreze, pentru a doua oar\u0103, c\u0103 un centru comercial poate determina implicarea comunit\u0103\u0163ii \u015fi aduce un impact pozitiv real \u00een via\u0163a oamenilor.<\/p>\n
\nRom\u00e2nia se num\u0103r\u0103 printre \u0163\u0103rile cu cele mai ridicate rate ale s\u0103r\u0103ciei din Europa, peste 35,7% dintre rom\u00e2ni fiind afecta\u0163i de acest flagel, conform datelor Eurostat, citate de reprezentan\u0163ii Promenada. \u00cen acela\u015fi timp, tot Rom\u00e2nia are \u015fi cel mai ridicat nivel de copii s\u0103raci de pe continent, procentul fiind direct legat de o rat\u0103 de abandon \u015fcolar \u00eengrijor\u0103toare, de 18%. Alte efecte negative ale s\u0103r\u0103ciei sunt: excluziunea social\u0103, abandonul \u015fcolar \u015fi copii care tr\u0103iesc \u00een condi\u0163ii dure. De altfel, lipsa hainelor se afl\u0103 printre motivele care \u00eei \u00eempiedic\u0103 pe copiii din comunit\u0103\u0163ile s\u0103race s\u0103 mearg\u0103 la \u015fcoal\u0103. <\/p>\n","protected":false},"excerpt":{"rendered":"
Promenada a lansat pe 23 aprilie a doua edi\u0163ie \u201eThe Empty Shop\u201d. Campania, menit\u0103 s\u0103 ajute persoanele \u00een nevoie prin donarea de haine, este ini\u0163iat\u0103 de Promenada Mall, \u00een parteneriat cu Unilever (OMO, Cocolino) \u015fi Crucea Ro\u015fie Rom\u00e2n\u0103. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7555,8199,9744],"class_list":["post-171308","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-campanie","tag-haine","tag-promenada"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171308"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171308\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}