{"id":171221,"date":"2019-04-23T09:00:00","date_gmt":"2019-04-23T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=171221"},"modified":"2019-04-23T09:00:00","modified_gmt":"2019-04-23T09:00:00","slug":"am-vandut-cadourile-de-nunta-pentru-a-mi-finanta-businessul-povestea-businessului-pornit-in-prag-de-criza","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=171221","title":{"rendered":"\u201eAm v\u00e2ndut cadourile de nunt\u0103 pentru a-mi finan\u0163a businessul&#8221;. Povestea businessului pornit \u00een prag de criz\u0103"},"content":{"rendered":"<p>\nLuni, pe 15 septembrie 2008, Jeff Lawson, al\u0103turi de Evan Cooke \u015fi John Wolthuis, fondatorii companiei Twilio, a avut o \u00eent\u00e2lnire cu c\u00e2\u0163iva poten\u0163iali investitori din Silicon Valley. Ideea lor de business fusese s\u0103 ajute companiile s\u0103 automatizeze comunicarea cu utilizatorii prin mesaje, telefoane sau apeluri video. Ob\u0163inerea finan\u0163\u0103rii trebuia s\u0103 fie &#8220;aproape o formalitate&#8221;, \u00ee\u015fi aminte\u015fte Lawson, care avea la acea vreme 31 de ani. \u00cen duminica din acea s\u0103pt\u0103m\u00e2n\u0103, banca american\u0103 de investi\u0163ii Lehman Brothers \u015fi-a anun\u0163at falimentul, fiind unul dintre momentele cele mai \u015focante ale crizei financiare globale.<\/p>\n<p>\nC\u00e2nd lumea a con\u015ftientizat gravitatea situa\u0163iei, colegii lui Lawson au \u00eenceput s\u0103 aib\u0103 \u00eendoieli. \u201eCeilal\u0163i doi co-fondatori s-au uitat unul la altul \u015fi s-au g\u00e2ndit: &lt;Poate c\u0103 este o idee proast\u0103.&gt;&#8221;, poveste\u015fte antreprenorul, citat de BBC. Totu\u015fi, determina\u0163i s\u0103 mearg\u0103 mai departe, ei au \u00eemprumutat bani de la rude \u015fi prieteni \u015fi au pornit pe cont propriu.<\/p>\n<p>\nC\u00e2nd aceast\u0103 form\u0103 de finan\u0163area \u00eencepuse s\u0103 se epuizeze, Lawson, cu acordul so\u0163iei sale, Erica, a decis s\u0103 v\u00e2nd\u0103 cadourile de nunt\u0103 pentru a merge mai departe. Primul client al companiei a fost un b\u0103rbat care proiectase un site prin intermediul c\u0103ruia s\u0103 ajute persoanele care \u015fi-au pierdut telefonul mobil s\u0103 \u00eel g\u0103seasc\u0103.<\/p>\n<p>\nCompania a atras din nou aten\u0163ia investitorilor \u00een momentul \u00een care a ob\u0163inut un contract cu casa de discuri Sony Music. Erau aceea\u015fi investitori care \u00eei abandonaser\u0103 pe cei trei antreprenori la \u00eenceputurile crizei. Twilio a ob\u0163inut astfel o finan\u0163are de 1 milion de dolari la \u00eenceputul lui 2009. A continuat s\u0103 acumuleze investi\u0163ii de 261 milioane de dolari, iar \u00een 2016 aceasta a intrat pe pia\u0163a de capital. Ast\u0103zi are 16 birouri \u00een 10 \u0163\u0103ri \u015fi 1,275 de angaja\u0163i.<\/p>\n<p>\n\u00cen prezent, compania Twilio cu sediul \u00een San Francisco este listat\u0103 la bursa din New York \u015fi valoreaz\u0103 peste 14 miliarde de dolari. Cu venituri anuale de 650 de milioane de dolari, printre miile de clien\u0163i ai businessului se num\u0103r\u0103 companii precum Uber, WhatsApp, Coca-Cola, AirBnB, Twitter, eBay, sau lan\u0163ul britanic de retailer Marks &#038; Spencer.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Respin\u015fi de investitori \u00een pragul crizei mondiale de acum un deceniu, trei antreprenori au avut curajul s\u0103 mearg\u0103 mai departe \u015fi au pus bazele unei companii a c\u0103rei valoare este estimat\u0103 la peste 14 milioane de dolari. Cum au reu\u015fit?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,20197,19105],"class_list":["post-171221","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-fondator","tag-nunta"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171221"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171221\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}