\nCum ar putea supravie\u0163ui o companie care le transmite \u00een mod explicit clien\u0163ilor s\u0103 nu le cumpere produsul? Se pare c\u0103 gigantul Philip Morris International are r\u0103spunsul prin noua campanie lansat\u0103 de companie, potrivit Bloomberg.<\/p>\n
\nProduc\u0103torul \u0163ig\u0103rilor Marlboro a lansat sapt\u0103m\u00e2na aceasta rezultatele financiare pentru primul trimestru \u015fi le-a ar\u0103tat investitorilor c\u00e2t de repede scad volumele pe v\u00e2nz\u0103rile de \u0163ig\u0103ri.<\/p>\n
\nPhilip Morris nu \u00eencearc\u0103 s\u0103 lupte cu acest trend, ba chiar descurajeaz\u0103 fumatul prin noua sa campanie \u015fi accelereaz\u0103 pariul pe device-urile IQOS, care se v\u00e2nd deja \u00een 44 de \u0163\u0103ri.<\/p>\n
\n\u201eAre sens din punct de vedere financiar pentru c\u0103 noul business este mult mai sustenabil, \u015fi aduce un produs mai bun pentru consumatori (…) Nu ne este fric\u0103 de canibalizare.\u201d, spune Jacek Olczak, director opera\u0163ional al companiei.<\/p>\n
\nPhilip Morris a lansat anul trecut o campanie prin care \u00eencurajeaz\u0103 oamenii s\u0103 nu mai fumeze, \u00eemp\u00e2nzind \u00een special presa britanic\u0103 de reclame \u00een acst sens.<\/p>\n
\nAtunci, organiza\u0163iile non-guvernamentale au \u00eenceput s\u0103 critice mi\u015fcarea \u015fi s\u0103 o numeasc\u0103 ipocrit\u0103, potrivit CNBC.<\/p>\n
\n\u201eEste o ipocrizie uluitoare din partea unei companii de tutun s\u0103 promoveze campanii anti-fumat \u00een Marea Britanie \u00een timp ce continu\u0103 s\u0103 \u00ee\u015fi v\u00e2nd\u0103 produsele \u00een toat\u0103 lumea\u201d, a transmis George Butterworth, policy manager \u00een cadrul organiza\u0163iei Charity Cancer Research din Marea Britanie, la finalul lunii octombrie 2018.<\/p>\n
\nAcum, Philip Morris se ad\u00e2nce\u015fte mai mult \u00een campaniile anti-fumat \u00eentr-o perioad\u0103 \u00een care declinul din v\u00e2nz\u0103rile de \u0163ig\u0103ri accelereaz\u0103. \u00cen SUA, v\u00e2nz\u0103rile de \u0163ig\u0103ri au sc\u0103zut cu 7,8% de la \u00eenceputul anului. La nivel global, v\u00e2nz\u0103rile scad \u00een medie cu circa 3% \u00een fiecare an, potrivit Bloomberg.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Cum ar putea supravie\u0163ui o companie care le transmite \u00een mod explicit clien\u0163ilor s\u0103 nu le cumpere produsul? Se pare c\u0103 gigantul Philip Morris International are r\u0103spunsul prin noua campanie lansat\u0103 de companie, potrivit Bloomberg. Produc\u0103torul \u0163ig\u0103rilor Marlboro a lansat sapt\u0103m\u00e2na aceasta rezultatele financiare pentru primul trimestru \u015fi le-a ar\u0103tat investitorilor c\u00e2t de repede scad […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530],"tags":[7784,80,391,8922,4878],"class_list":["post-171106","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","tag-philip-morris","tag-refuz","tag-schimbare","tag-tigari","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171106"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171106\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}