\nMotiva\u0163ie<\/p>\n
\n\u00cen ultimii cinci ani, num\u0103rul rom\u00e2nilor sedentari a crescut cu 15%, potrivit celui mai recent Eurobarometru al Comisiei Europene, care plaseaz\u0103 Rom\u00e2nia pe locul doi printre na\u0163iunile europene cele mai sedentare, spun reprezentan\u0163ii World Class. Prin mi\u015fcarea #BeHealthy, compania \u015fi-a propus s\u0103 motiveze, s\u0103 inspire \u015fi s\u0103 educe rom\u00e2nii pentru a fi mai activi mai des \u015fi pentru a se bucura de un stil de via\u0163\u0103 s\u0103n\u0103tos \u00een care sportul \u015fi mi\u015fcarea s\u0103 fac\u0103 parte din rutina lor zilnic\u0103.<\/p>\n
\nDescrierea proiectului<\/p>\n
\nPe l\u00e2ng\u0103 ini\u0163iativa de a crea un festival anual de s\u0103n\u0103tate \u015fi fitness, World Class a ales s\u0103 promoveze conceptul #BeHealthy printr-o serie de alte ac\u0163iuni comunitare: invita\u0163ii la mi\u015fcare, s\u0103n\u0103tate \u015fi fitness \u00een parcurile, mallurile \u015fi cluburile din Bucure\u015fti, iar instructorii de clas\u0103 \u015fi formatorii au organizat sesiuni gratuite de s\u0103n\u0103tate \u015fi fitness \u015fi au oferit m\u0103sur\u0103tori corporale gratuite, oferind participan\u0163ilor evalu\u0103ri de s\u0103n\u0103tate \u015fi fitness.<\/p>\n
\n\u00cen mediul online, campania social media #BeHealthy a fost lansat\u0103 \u00een iulie 2018 pentru a educa \u015fi inspira rom\u00e2nii s\u0103 adopte un stil de via\u0163\u0103 s\u0103n\u0103tos prin sport \u015fi mi\u015fcare: post\u0103rile educa\u0163ionale \u015fi informative au \u00eenv\u0103\u0163at comunitatea online despre beneficiile unui stil de via\u0163\u0103 activ \u015fi, mai presus de toate, membrii comunit\u0103\u0163ii au fost \u00eencuraja\u0163i s\u0103 \u00eei inspire pe al\u0163ii s\u0103 adopte un stil de via\u0163\u0103 s\u0103n\u0103tos.<\/p>\n
\nPentru a cre\u015fte comunitatea \u201eMovement for More Movement\u201c, instructorii au fost implica\u0163i \u00een activarea propriilor comunit\u0103\u0163i online \u015fi au devenit ambasadori #BeHealthy, furniz\u00e2nd de asemenea pe propriile platforme mesaje educa\u0163ionale despre importan\u0163a sportului \u015fi mi\u015fc\u0103rii. Astfel, peste 22,8 milioane de persoane au accesat mesajele educative ale companiei postate de ambasadori.<\/p>\n
\n\u00cen crearea \u015fi implementarea campaniei #BeHealthy Education au fost implica\u0163i peste 100 de formatori \u015fi instructori personali, precum \u015fi echipa de marketing \u015fi comunicare care a conceput acest proiect. Mi\u015fcarea #BeHealthy continu\u0103 s\u0103 creasc\u0103 \u00een anul 2019, at\u00e2t offline, prin Festivalul #BeHealthy, dar \u015fi prin sesiuni de fitness gratuite organizate \u00een mod regulat \u00een locuri publice \u015fi cluburi World Class din Bucure\u015fti \u015fi din \u00eentreaga \u0163ar\u0103, c\u00e2t \u015fi online, ca o comunitate puternic\u0103 #BeHealthy, prin campanii educa\u0163ionale \u015fi informative despre beneficiile adopt\u0103rii unui stil de via\u0163\u0103 activ \u015fi s\u0103n\u0103tos.<\/p>\n
\nRezultate<\/p>\n
\nUn total de 50.000 de persoane au beneficiat de evenimentele #BeHealthy \u00een 2018, iar peste 6 milioane de oameni au fost activi online \u00een campania #BeHealthy de la debut p\u00e2n\u0103 la sf\u00e2r\u015fitul anului trecut.<\/p>\n
\nCifr\u0103 de afaceri net\u0103 \u00een anul 2018
\n28,5 mil. euro<\/p>\n
\nNum\u0103r de angaja\u0163i
\n350<\/p>\n
\nValoarea Investi\u0163iei
\n200.000 euro<\/p>\n
\nIntervalul de implementare a proiectului
\n2018 \u2013 prezent<\/p>\n","protected":false},"excerpt":{"rendered":"
Motiva\u0163ie \u00cen ultimii cinci ani, num\u0103rul rom\u00e2nilor sedentari a crescut cu 15%, potrivit celui mai recent Eurobarometru al Comisiei Europene, care plaseaz\u0103 Rom\u00e2nia pe locul doi printre na\u0163iunile europene cele mai sedentare, spun reprezentan\u0163ii World Class. Prin mi\u015fcarea #BeHealthy, compania \u015fi-a propus s\u0103 motiveze, s\u0103 inspire \u015fi s\u0103 educe rom\u00e2nii pentru a fi mai activi […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,7555,233,246,471,6096,28182,539,5267,231],"class_list":["post-171021","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-campanie","tag-comunitate","tag-crestere","tag-europene","tag-fitness","tag-miscare","tag-online","tag-stil","tag-viata"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=171021"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/171021\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=171021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=171021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=171021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}