{"id":170941,"date":"2019-04-15T08:00:00","date_gmt":"2019-04-15T08:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=170941"},"modified":"2019-04-15T08:00:00","modified_gmt":"2019-04-15T08:00:00","slug":"la-cumparaturi-pe-instagram-cum-s-a-transformat-reteaua-intr-o-afacere-pentru-retailerii-de-fashion","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=170941","title":{"rendered":"La cump\u0103r\u0103turi &#8211; pe Instagram. Cum s-a transformat re\u0163eaua \u00eentr-o afacere pentru retailerii de fashion"},"content":{"rendered":"<p>\nAu ap\u0103rut apoi magazinele online pentru cei prea ocupa\u0163i sau f\u0103r\u0103 chef s\u0103 se deplaseze, iar mai nou, cei care vor s\u0103-\u015fi \u00eennoiasc\u0103 garderoba caut\u0103 direct pe Instagram. Spre deosebire de magazinele online \u00eens\u0103, Instagram, de\u015fi este o re\u0163ea de socializare online, le permite utilizatorilor s\u0103 caute produse interesante, dup\u0103 ce eventual le-au v\u0103zut purtate de altcineva \u015fi \u015fi-au dorit s\u0103 le aib\u0103 ori le-au v\u0103zut datorit\u0103 unei post\u0103ri publicitare, precum \u015fi s\u0103 descopere unele noi. Exist\u0103 chiar \u015fi branduri de mod\u0103 care se concentreaz\u0103 pe promovarea pe Instagram \u015fi care pot s\u0103 nu aib\u0103 nici m\u0103car propriul lor magazin fizic, scrie The Guardian.<\/p>\n<p>\nAtrac\u0163ia pentru cump\u0103ratul de articole vestimentare sau accesorii v\u0103zute numai pe Instagram se datoreaz\u0103 pl\u0103cerii de a descoperi produse pe care nu le cunoa\u015fte mult\u0103 lume sau de a sprijini mici afaceri independente, dar nu numai. Chiar dac\u0103 magazinele online au mai multe produse disponibile, avantajul brandurilor de mod\u0103 feminin\u0103 sau masculin\u0103 care se bazeaz\u0103 pe Instagram, cum ar fi Dear Frances, Never Fully Dressed, Need, Veja ori Lisa Says Gah, acesta din urm\u0103 fiind, de fapt, un agregator de branduri de mod\u0103, este c\u0103-\u015fi prezint\u0103 produsele nu fotografiate \u00eentr-un studio, ci pe strad\u0103 purtate de creatori sau angaja\u0163i ori \u00eentr-un cadru astfel ales \u00eenc\u00e2t s\u0103 transmit\u0103 o anumit\u0103 dispozi\u0163ie poten\u0163ialilor clien\u0163i care caut\u0103 sugestii vestimentare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u0103utatul prin magazinele fizice dup\u0103 haine \u015fi accesorii era ceva obi\u015fnuit p\u00e2n\u0103 nu de mult. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6081,7386,10356,19913,8199,387,6481,539,21930,7541,80],"class_list":["post-170941","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-accesorii","tag-branduri","tag-cautare","tag-descoperire","tag-haine","tag-magazine","tag-moda","tag-online","tag-poza","tag-produse","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170941"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170941\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}