{"id":170900,"date":"2019-04-13T13:25:00","date_gmt":"2019-04-13T13:25:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=170900"},"modified":"2019-04-13T13:25:00","modified_gmt":"2019-04-13T13:25:00","slug":"kaufland-vrea-sa-cultive-legume-pe-acoperisurile-unor-cladiri-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=170900","title":{"rendered":"Kaufland vrea s\u0103 cultive legume pe acoperi\u015furile unor cl\u0103diri din Rom\u00e2nia"},"content":{"rendered":"<p>\n<strong>Motiva\u0163ie:<\/strong><\/p>\n<p>\nAgricultura urban\u0103 sau \u201egr\u0103din\u0103ritul pe balcon\u201d este o ocupa\u0163ie din ce \u00een ce mai \u00eent\u00e2lnit\u0103, spun reprezentan\u0163ii Kaufland Rom\u00e2nia. Potrivit unui studiu al companiei, 7 din 10 rom\u00e2ni practic\u0103 agricultura urban\u0103, cultiv\u00e2nd la domiciliu legume, verde\u0163uri sau fructe. Prin ini\u0163iativa Gr\u0103dinescu, Kaufland \u00ee\u015fi propune s\u0103 reinventeze conceptul de hipermarket \u00een Rom\u00e2nia \u015fi propune din nou un model de responsabilitate. Pe l\u00e2ng\u0103 rolul estetic \u015fi educativ, gr\u0103dinile de pe acoperi\u015f \u015fi din exteriorul parc\u0103rilor aduc \u015fi avantaje pentru mediul \u00eenconjur\u0103tor, prin purificarea aerului \u015fi reducerea polu\u0103rii, a zgomotelor \u015fi reglarea umidit\u0103\u0163ii.<\/p>\n<p>\n<strong>Descrierea proiectului:<\/strong><\/p>\n<p>\n\u00cen vara anului 2017, Kaufland Rom\u00e2nia a lansat prima re\u0163ea de gr\u0103dini urbane comunitare, transform\u00e2ndu-\u015fi acoperi\u015furile \u015fi exteriorul parc\u0103rilor \u015fi al magazinelor \u00een spa\u0163ii verzi cultivate cu legume, fructe, arbu\u015fti, plante aromatice \u015fi flori, care pot fi folosite de comunitate, potrivit informa\u0163iilor trimise de reprezentan\u0163ii companiei. Gr\u0103dinescu, cum este denumit proiectul dezvoltat de Kaufland \u00eempreun\u0103 cu partenerii de la Asocia\u0163ia Institutul de Cercetare \u00een Permacultur\u0103 din Rom\u00e2nia, promoveaz\u0103 grija fa\u0163\u0103 de natur\u0103, spiritul comunitar \u015fi sus\u0163ine dezvoltarea agriculturii urbane prin propriul exemplu. De asemenea, Gr\u0103dinescu \u00ee\u015fi propune s\u0103 \u00eei familiarizeze pe copii \u015fi adul\u0163i cu gr\u0103din\u0103ritul \u015fi u\u015furin\u0163a de a avea o alimenta\u0163ie s\u0103n\u0103toas\u0103 chiar \u015fi \u00een mediul urban. Gr\u0103dinile deservesc \u015fi ca spa\u0163iu de \u00eenv\u0103\u0163are pentru \u015fcolile \u015fi gr\u0103dini\u0163ele din zon\u0103 sau ca spa\u0163iu de evenimente comunitare.<br \/>\nProiectul Gr\u0103dinescu const\u0103 \u00eentr-o re\u0163ea de nou\u0103 gr\u0103dini urbane comunitare, dintre care trei amplasate pe acoperi\u015furile magazinelor Kaufland, patru \u00een parc\u0103rile sau \u00een spatele magazinelor \u015fi dou\u0103 \u00een \u015fcoli din Capital\u0103.<br \/>\nO gr\u0103din\u0103 urban\u0103 cuprinde: o zon\u0103 de peisaj comestibil, o zon\u0103 de loturi individuale de legume, un solar, o r\u0103sadni\u0163\u0103 \u015fi vermicompost, o livad\u0103 ce va fi plantat\u0103 \u00een toamn\u0103, un spa\u0163iu multifunc\u0163ional pentru&nbsp; evenimente (proiec\u0163ie de film, loc de joac\u0103, paji\u015fte), un spa\u0163iu de lucru amenajat special pentru co-working (prev\u0103zut cu Wi-Fi, ceai \u015fi alte facilit\u0103\u0163i), ochiuri de ap\u0103, sistem de iriga\u0163ii, hotel de insecte. Gr\u0103dinile urbane amenajate \u00een cadrul hipermarketurilor Kaufland sunt comestibile \u015fi decorative, pe diferite tematici, \u00een func\u0163ie de magazine, cu legume \u015fi fructe, plante aromatice, exotice, livezi, solarii, sere, parcele care pot fi adoptate de membri ai comunit\u0103\u0163ii vecine sau paji\u015fti cu flori.<br \/>\nDe asemenea, de-a lungul anului, gr\u0103dinile g\u0103zduiesc activit\u0103\u0163i de sem\u0103nare \u015fi gr\u0103din\u0103rit, dar \u015fi de relaxare, precum picnicuri sau vizion\u0103ri de filme la cinematograful \u00een aer liber, dar \u015fi cursuri educa\u0163ionale desf\u0103\u015furate \u00een gr\u0103din\u0103 de speciali\u015ftii institutului partener, pentru copii \u015fi adul\u0163i.<\/p>\n<p>\n<strong>Rezultate: <\/strong><\/p>\n<p>\n<br \/>\n\u00cen 2017, suprafa\u0163a \u00eenverzit\u0103 \u00een Capital\u0103 datorit\u0103 Kaufland se \u00eentindea pe 6.200 de metri p\u0103tra\u0163i, iar 520 persoane au participat la atelierele, cursurile \u015fi evenimentele g\u0103zduite \u00een gr\u0103dinile Kaufland.<\/p>\n<hr \/>\n<p>\nCifr\u0103 de afaceri net\u0103 (anul financiar 2017-2018)<br \/>\n~2,2 mld. euro<\/p>\n<p>\nNum\u0103r de angaja\u0163i<br \/>\n&gt; 15.000<\/p>\n<p>\nValoarea investi\u0163iei<br \/>\n&gt; 300.000 euro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eGr\u0103dinescu\u201d este unul dintre proiectele incluse \u00een catalogul \u201eCele mai responsabile companii din Rom\u00e2nia\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[3,16431,34996,416,16994,387,541,98],"class_list":["post-170900","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-agricultura","tag-fructe","tag-gradini","tag-kaufland","tag-legume","tag-magazine","tag-propunere","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170900"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170900\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}