\nFalconeri, un brand italian de lux, deschide primul s\u0103u magazin din Bucure\u015fti. Acesta va fi amplasat \u00een B\u0103neasa Shopping City \u015fi va fi inaugrat \u00een urma unei investi\u0163ii de 180.000 de euro, la mijlocul lunii aprilie, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei.<\/p>\n
\nSituat la parter, \u00een apropiere de intrarea dinspre Food Court, magazinul Falconeri va avea o suprafa\u0163\u0103 de 43 de mp \u015fi va oferi produse pentru femei \u015fi b\u0103rba\u0163i. Brandul propune tricotaje \u015fi confec\u0163ii Made in Italia, din 100% ca\u015fmir \u015fi alte fire naturale superioare (m\u0103tase, l\u00e2n\u0103, bumbac, in). Stilul Falconeri este atemporal, simplu, dar versatil, un amestec perfect de calitate \u015fi stil.<\/p>\n
\nPentru primul an reprezentan\u0163ii brandului estimeaz\u0103 v\u00e2nz\u0103ri de aproximativ 900.000 euro, cu un co\u015f mediu de 250 – 300 euro. Amenajarea interioar\u0103 sus\u0163ine stilul clasic italian, oferind un spa\u0163iu rafinat, construit \u00een linii curate, cu materiale naturale \u015fi vitrine contemporane, cu scenografii ce vorbesc despre elegan\u0163a atemporal\u0103. Merchandising-ul visual al universului Falconeri este esen\u0163ial pentru a afirma identitatea brandului pe trei paliere centrale: tricotaje de calitate superioar\u0103, fibre naturale, mo\u015ftenire italian\u0103.<\/p>\n
\nLa deschidere, magazinul Falconeri din B\u0103neasa Shopping City va prezenta colec\u0163ia de prim\u0103var\u0103\/var\u0103. Aceasta se adreseaz\u0103 femeilor dinamice, cu o rutin\u0103 zilnic\u0103 \u00eenc\u0103rcat\u0103, dar care doresc s\u0103 fie \u00een pas cu moda. Paleta de culori evolueaz\u0103 de la nuan\u0163e clasice precum alb sau gri, p\u00e2n\u0103 la op\u0163iuni mai luminoase – fucsia, verde olive, lavand\u0103. Colec\u0163ia pentru b\u0103rba\u0163i este creat\u0103 pentru cei care \u00eembin\u0103 un stil de via\u0163\u0103 metropolitan dinamic cu pasiunea pentru natur\u0103. Ace\u015ftia vor g\u0103si la Falconeri idei pentru outfit-uri cosmopolite, contemporane, cu influen\u0163e din zona activewear, pe care brandul o reinventeaz\u0103 \u00een stil propriu. \u00cen plus, colec\u0163ia de prim\u0103var\u0103 include \u015fi noile jachete tehnice, at\u00e2t pentru doamne, c\u00e2t \u015fi pentru domni, fabricate din materiale tehnologice noi, cu c\u0103ptu\u015feal\u0103 100% ca\u015fmir, rezistent\u0103 la ap\u0103 \u015fi v\u00e2nt.<\/p>\n
\nFalconeri este adus \u00een Rom\u00e2nia de c\u0103tre Futura Lenjerie, companie \u00eenfiin\u0163at\u0103 \u00een 2010, care se ocup\u0103 \u00een Rom\u00e2nia \u015fi de brandurile Calzedonia, Intimissimi \u015fi Tezenis. Aceasta opereaz\u0103 \u00een total 16 magazine, inclusiv \u00een format outlet, \u00een Bucure\u015fti, Ploie\u015fti, Timi\u015foara, Constan\u0163a \u015fi Gala\u0163i \u015fi preg\u0103te\u015fte noi deschideri \u00een Timi\u015foara \u015fi Bra\u015fov. \u00cen 2017, Futura Lenjerie a \u00eenregistrat o cifr\u0103 de afaceri de peste 7 milioane de euro.<\/p>\n
\n <\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Falconeri, un brand italian de lux, deschide primul s\u0103u magazin din Bucure\u015fti. Acesta va fi amplasat \u00een B\u0103neasa Shopping City \u015fi va fi inaugrat \u00een urma unei investi\u0163ii de 180.000 de euro, la mijlocul lunii aprilie, potrivit unui comunicat de pres\u0103 trimis de reprezentan\u0163ii companiei. Situat la parter, \u00een apropiere de intrarea dinspre Food Court, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,83,8301,7383,98],"class_list":["post-170776","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-deschidere","tag-magazin","tag-prezentare","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170776"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170776\/revisions"}],"predecessor-version":[{"id":170780,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170776\/revisions\/170780"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}