{"id":170484,"date":"2019-03-30T12:00:00","date_gmt":"2019-03-30T12:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=170484"},"modified":"2019-03-30T12:00:00","modified_gmt":"2019-03-30T12:00:00","slug":"cele-mai-responsabile-companii-din-romania-holcim-romania-construieste-o-casa-daruieste-o-acasa","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=170484","title":{"rendered":"Cele mai responsabile companii din Rom\u00e2nia: Holcim Rom\u00e2nia – Construie\u015fte o cas\u0103, d\u0103ruie\u015fte o acas\u0103!"},"content":{"rendered":"

\nMotiva\u0163ie<\/p>\n

\nCampania cu scop social Construie\u015fte o cas\u0103, d\u0103ruie\u015fte o acas\u0103 face parte dintr-o ini\u0163iativ\u0103 ampl\u0103 derulat\u0103 de c\u0103tre Holcim Rom\u00e2nia \u015fi Funda\u0163ia Hope and Homes for Children. Misiunea funda\u0163iei, sus\u0163inut\u0103 direct de c\u0103tre Holcim Rom\u00e2nia, este de a \u00eenchide toate orfelinatele vechi din Rom\u00e2nia p\u00e2n\u0103 \u00een anul 2027, iar construc\u0163ia de case de tip familial pentru copiii care vor r\u0103m\u00e2ne \u00een sistemul de protec\u0163ie este un obiectiv central. \u00cen casele de tip familial tr\u0103iesc cel mult 10-12 copii care primesc g\u0103zduire, \u00eengrijire, educa\u0163ie, sprijin emo\u0163ional \u015fi consiliere pentru dezvoltarea deprinderilor necesare unui trai independent.<\/p>\n

\n\u00cen 2017, aproximativ 8.000 de copiii mai tr\u0103iau \u00een institu\u0163ii de tip vechi de protec\u0163ie a copilului, traumele \u015fi consecin\u0163ele devastatoare ale institu\u0163ionaliz\u0103rii fiind printre cele mai dure forme de abuz \u015fi de violen\u0163\u0103. Copiii care cresc \u00een orfelinate manifest\u0103 \u00eent\u00e2rzieri \u00een dezvoltarea fizic\u0103, emo\u0163ional\u0103, social\u0103 \u015fi cognitiv\u0103. Tinerii care p\u0103r\u0103sesc institu\u0163iile au probleme \u00een a deveni independen\u0163i \u015fi sunt expu\u015fi la abuz, exploatare, trafic sau comportament antisocial.<\/p>\n

\nDescrierea proiectului<\/p>\n

\nStrategia de responsabilitate social\u0103 a Holcim Rom\u00e2nia face parte dintr-un context mai larg, fiind conectat\u0103 la toate aspectele afacerii \u015fi aplicat\u0103 la nivelul grupului LafargeHolcim. Denumit\u0103 \u201ePlanul 2030\u201d, aceast\u0103 strategie este bazat\u0103 pe patru piloni principali: schimb\u0103ri climatice, ap\u0103 \u015fi natur\u0103, economie circular\u0103 \u015fi oameni \u015fi comunit\u0103\u0163i. Sub umbrela pilonului oameni \u015fi comunit\u0103\u0163i se afl\u0103 obiectivul companiei de a furniza programe al c\u0103ror scop este sprijinirea dezvolt\u0103rii economice \u015fi sociale a comunit\u0103\u0163ilor locale. Cele dou\u0103 case construite al\u0103turi de Hope and Homes for Children \u00een prima edi\u0163ie a proiectului se afl\u0103 \u00een zone \u00een care Holcim Rom\u00e2nia \u00ee\u015fi desf\u0103\u015foar\u0103 activitatea \u2013 Neam\u0163, respectiv Bucure\u015fti.<\/p>\n

\nHolcim Rom\u00e2nia \u015fi-a asumat derularea campaniei Construie\u015fte o cas\u0103, d\u0103ruie\u015fte o acas\u0103 \u015fi asigurarea fondurilor necesare, \u00een timp ce funda\u0163ia Hope and Homes for Children a realizat procedurile necesare \u015fi dezvoltarea efectiv\u0103 a celor dou\u0103 case de tip familial. Pe parcursul proiectului s-a derulat \u015fi o campanie de comunicare, prin care au fost atinse rezultate de v\u00e2nz\u0103ri \u00een urma c\u0103rora suma de 300.000 de euro a fost redirec\u0163ionat\u0103 c\u0103tre funda\u0163ia Hope and Homes for Children \u00een vederea construirii celor dou\u0103 case de tip familial.<\/p>\n

\nProiectul s-a derulat \u00een trei faze:
\n– \u00eentre 1 iulie \u015fi septembrie 2017, Holcim Rom\u00e2nia a derulat campania Construie\u015fte o cas\u0103, d\u0103ruie\u015fte o acas\u0103 la nivel na\u0163ional, sub umbrela c\u0103reia a direc\u0163ionat c\u0103tre funda\u0163ia Hope and Homes for Children contravaloarea unui kilogram de ciment pentru fiecare sac de ciment StructoPlus v\u00e2ndut. Dup\u0103 \u00eencheierea perioadei de campanie, 300.000 de euro au fost direc\u0163iona\u0163i pentru construirea a dou\u0103 case de tip familial ca urmare \u00eenchiderii centrelor de plasament Robin Hood din  sectorul 4, Bucure\u015fti \u015fi \u201eElena Doamna\u201c din T\u00e2rgu-Neam\u0163.
\n– iulie 2018 \u2013 prezent: \u00een iulie 2018 a \u00eenceput construc\u0163ia primei case de tip familial din sectorul 4 al Capitalei. \u00cen luna noiembrie 2018 au \u00eenceput lucr\u0103rile \u015fi la cea de-a doua cas\u0103, din jude\u0163ul Neam\u0163.
\n– mutarea efectiv\u0103 a copiilor \u00een prima parte a anului 2019.<\/p>\n

\nRezultate<\/p>\n

\nDe la \u00eenceputul anului 2019, 24 de copii locuiesc \u00een cele dou\u0103 case de tip familial. <\/p>\n

\n

\nCifr\u0103 de afaceri net\u0103 \u00een anul 2017
\n230 mil. euro<\/p>\n

\nNum\u0103r de angaja\u0163i
\n755<\/p>\n

\nIntervalul de implementare a proiectului
\n2017 – 2018<\/p>\n","protected":false},"excerpt":{"rendered":"

Motiva\u0163ie Campania cu scop social Construie\u015fte o cas\u0103, d\u0103ruie\u015fte o acas\u0103 face parte dintr-o ini\u0163iativ\u0103 ampl\u0103 derulat\u0103 de c\u0103tre Holcim Rom\u00e2nia \u015fi Funda\u0163ia Hope and Homes for Children. Misiunea funda\u0163iei, sus\u0163inut\u0103 direct de c\u0103tre Holcim Rom\u00e2nia, este de a \u00eenchide toate orfelinatele vechi din Rom\u00e2nia p\u00e2n\u0103 \u00een anul 2027, iar construc\u0163ia de case de tip […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7555,5453,4131,314,553,32938,7442,43,8602,477,98],"class_list":["post-170484","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-campanie","tag-casa","tag-case","tag-construire","tag-copii","tag-derulare","tag-dezvoltare","tag-fundatie","tag-holcim","tag-proiect","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170484"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170484\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}