{"id":170319,"date":"2019-03-26T10:45:55","date_gmt":"2019-03-26T10:45:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=170319"},"modified":"2019-03-26T10:45:55","modified_gmt":"2019-03-26T10:45:55","slug":"mutare-surpriza-mcdonalds-investeste-300-de-milioane-de-dolari-pentru-a-si-personaliza-meniurile-in-era-digitala","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=170319","title":{"rendered":"Mutare surpriz\u0103: McDonald`s investe\u015fte 300 de milioane de dolari pentru a-\u015fi personaliza meniurile \u00een era digital\u0103"},"content":{"rendered":"<p>\nMcDonald`s realizeaz\u0103 cea mai mare achizi\u0163ie a companiei din ultimii 20 de ani \u015fi achizi\u0163ioneaz\u0103 o companie de tehnologie pentru a-\u015fi personaliza meniurile \u00een \u00eencercare de a se adapta la era digital\u0103, potrivit Bloomberg.<\/p>\n<p>\nCel mai mare <a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/premier-capital-partenerul-pentru-dezvoltare-al-mcdonald-s-deschide-13-noi-restaurante-in-2019-17946731\" target=\"_blank\">lan\u0163 de restaurante<\/a> din lume cheltuie peste 300 de milioane de dolari pentru a cump\u0103ra compania Dynamic Yield, potrivit unei surse citate de publica\u0163ia american\u0103.<\/p>\n<p>\nCu ajutorul noilor tehnologii, meniurile afi\u015fate \u00een restaurantele lan\u0163ului vor fi diferite \u00een func\u0163ie de o serie de factori precum vreme \u2013 mai mult\u0103 cafea c\u00e2nd temperaturile sunt sc\u0103zute \u015fi mai multe sortimente de \u00eenghe\u0163at\u0103 c\u00e2nd acestea sunt ridicate. Un alt factor ar fi referin\u0163ele regionale \u015fi momentul zilei.<\/p>\n<p>\nDe c\u00e2nd a preluat c\u00e2rma gigantului \u00een 2015, CEO-ul Steve Easterbrook \u00eencearc\u0103 <a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/ce-investitii-in-tehnologie-face-mcdonald-s-video-17909335\" target=\"_blank\">s\u0103 adapteze McDonald`s la era digital\u0103.<\/a><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonald`s realizeaz\u0103 cea mai mare achizi\u0163ie a companiei din ultimii 20 de ani \u015fi achizi\u0163ioneaz\u0103 o companie de tehnologie pentru a-\u015fi personaliza meniurile \u00een \u00eencercare de a se adapta la era digital\u0103, potrivit Bloomberg. Cel mai mare lan\u0163 de restaurante din lume cheltuie peste 300 de milioane de dolari pentru a cump\u0103ra compania Dynamic Yield, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530,571],"tags":[170,272,5616,7068,6299],"class_list":["post-170319","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","category-business-hi-tech","tag-achizitie","tag-companie","tag-investitie","tag-mutare","tag-surpriza"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170319"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170319\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}