\nGrupul Floria, unul dintre cele mai importante grupuri de firme ce activeaz\u0103 \u00een domeniul floristic \u00een Rom\u00e2nia, a crescut anul trecut cu 35% \u015fi a \u00eenregistrat o cifra de afaceri consolidat\u0103 la nivel de Grup de 22 milioane de lei. Grupul Floria are opera\u0163iuni \u00een online, prin Floria.ro, \u00een retail, prin cele \u015fase flor\u0103rii Floria, precum \u015fi distribu\u0163ie angro \u015fi amenaj\u0103ri peisagere.<\/p>\n
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\nDivizia B2B cuprinde v\u00e2nz\u0103ri engros c\u0103tre clien\u0163i tip key account (hypermarketuri \u015fi supermarketuri) \u015fi IMM (flori\u015fti, flor\u0103rii \u015fi depozite de flori) \u015fi a generat 57% din veniturile grupului, respectiv 12.5 milioane de lei. Dinamica pozitiv\u0103 a diviziei B2B a fost sus\u0163inut\u0103 de evolu\u0163ia v\u00e2nz\u0103rilor depozitului de flori \u015fi plante \u015fi concentrarea pe distribu\u0163ia c\u0103tre clien\u0163ii cu volume mari, unde Grupul Floria lucreaz\u0103 deja cu lan\u0163uri interna\u0163ionale precum Carrefour, BricoDepot, Selgros \u015fi Mega Image.<\/p>\n
\n\u00cencep\u00e2nd cu 2018, Grupul Floria ac\u0163ioneaz\u0103 ca broker de flori activ la nivel na\u0163ional pe segmentul B2B \u015fi a devenit alternativ\u0103 local\u0103 la brokerii de flori din Olanda. V\u00e2nz\u0103rile B2B c\u0103tre clien\u0163ii key account se desf\u0103\u015foar\u0103 prin echipa de v\u00e2nz\u0103ri dedicat\u0103, \u00een timp ce v\u00e2nz\u0103rile c\u0103tre IMM se realizeaz\u0103 prin intermediul platformei online de comenzi, \u00een care flori\u015ftii \u015fi reprezentan\u0163ii flor\u0103riilor din toat\u0103 \u0163ara pot comanda florile direct \u00een flor\u0103rie sau atelier.<\/p>\n
Floria.ro, divizia online a Grupului Floria, \u015fi-a men\u0163inut ponderea \u00een total la 30%, cu afaceri de 6.5 milioane de lei. Traficul pe dispozitive mobile a ajuns la 66%, \u00een timp ce v\u00e2nz\u0103rile \u00eenregistrate pe mobile au crescut cu 33%.
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Grupul Floria, unul dintre cele mai importante grupuri de firme ce activeaz\u0103 \u00een domeniul floristic \u00een Rom\u00e2nia, a crescut anul trecut cu 35% \u015fi a \u00eenregistrat o cifra de afaceri consolidat\u0103 la nivel de Grup de 22 milioane de lei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,246,14070],"class_list":["post-170135","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-crestere","tag-flori"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=170135"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/170135\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=170135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=170135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=170135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}