\nBrandul local de dermato-cosmetice Ivatherm a \u00eencheiat anul 2018 cu o cre\u015ftere de 54% fa\u0163\u0103 de anul 2017, marc\u00e2nd astfel venituri de peste 4.5 milioane de euro.<\/p>\n
Prodsusele Ivatherm se v\u00e2nd exclusiv \u00een farmacii \u015fi magazine online.<\/p>\n
Potrivit reprezentan\u0163ilor companiei, pia\u0163a global\u0103 este \u00een cre\u015ftere, determinat\u0103 at\u00e2t de cre\u015fterea clasei de mijloc din Asia, c\u00e2t \u015fi de urbanizarea popula\u0163iei. Compania este prezent\u0103 \u00een prezent \u00een 16 \u0163\u0103ri, iar \u00een alte cinci, produsele sunt \u00een curs de \u00eenregistrare. Cea mai mare regiune ca pondere a v\u00e2nz\u0103rilor Ivatherm este Asia-Pacific, urmat\u0103 de Orientul Mijlociu \u015fi Europa.<\/p>\n
\u201eNe propunem ca \u00een 2019 s\u0103 continu\u0103m cre\u015ftera v\u00e2nz\u0103rilor la export. Estim\u0103m c\u0103 acestea vor reprezenta peste 50% din cifra de afaceri total\u0103 a companiei\u201d, spune Rucsandra Hurezeanu, fondatorul companiei, \u00eentr-un comunicat de pres\u0103. Antreprenoarea a creat singurul juc\u0103tor rom\u00e2n de pe pia\u0163a dermato-cosmeticelor, care se bate ast\u0103zi cu multina\u0163ionale de profil.<\/p>\n
Potrivit interviurilor anterioare acordate Business MAGAZIN, Rucsandra Hurezeanu a lucrat \u00een domeniul farma unde s-a angajat imediat dup\u0103 ce a absolvit Facultatea de Medicin\u0103. A decis s\u0103 \u00ee\u015fi creeze propria afacere dup\u0103 ce a crescut \u00een domeniul farma p\u00e2n\u0103 c\u00e2nd, dup\u0103 cum spune chiar ea, a sim\u0163it c\u0103 nu mai are unde urca. \u00cen momentul \u00een care a decis s\u0103 devin\u0103 antreprenor, Rucsandra Hurezeanu a urmat modelul mamei sale care la \u00eenceputul anilor ’90 a deschis propria farmacie privat\u0103. Ulterior, businessul s-a extins at\u00e2t \u00een distribu\u0163ie, c\u00e2t \u015fi \u00een produc\u0163ie. Tot mama sa a fost cea care a sprijinit-o financiar s\u0103 porneasc\u0103 la drum cu businessul Ivatherm care ast\u0103zi creeaz\u0103 produse dermato-cosmetice “made in Fran\u0163a” cu ap\u0103 de la Herculane.<\/p>\n
A \u00eenceput prin a studia propriet\u0103\u0163ile apei termale de la Herculane, cea mai veche sta\u0163iune balnear\u0103 din Europa. Apoi a mers \u00een Fran\u0163a unde a contractat o echip\u0103 de cercet\u0103tori care s\u0103 evalueze efectele apei de la Herculane. Dup\u0103 ce au fost descoperite propriet\u0103\u0163ile anti-inflamatorii ale apei, produsele Ivatherm \u015fi-au f\u0103cut treptat loc pe rafturile farmaciilor.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Brandul local de dermato-cosmetice Ivatherm a \u00eencheiat anul 2018 cu o cre\u015ftere de 54% fa\u0163\u0103 de anul 2017, marc\u00e2nd astfel venituri de peste 4.5 milioane de euro. Prodsusele Ivatherm se v\u00e2nd exclusiv \u00een farmacii \u015fi magazine online. Potrivit reprezentan\u0163ilor companiei, pia\u0163a global\u0103 este \u00een cre\u015ftere, determinat\u0103 at\u00e2t de cre\u015fterea clasei de mijloc din Asia, c\u00e2t […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,255,82],"class_list":["post-169864","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-antreprenori","tag-bani"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169864"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169864\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}