{"id":169725,"date":"2019-03-08T18:55:00","date_gmt":"2019-03-08T18:55:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=169725"},"modified":"2019-03-08T18:55:00","modified_gmt":"2019-03-08T18:55:00","slug":"studiu-autovit-ro-ce-prefera-femeile-in-comparatie-cu-barbatii-cand-achizitioneaza-o-masina","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=169725","title":{"rendered":"Studiu Autovit.ro: ce prefer\u0103 femeile \u00een compara\u0163ie cu b\u0103rba\u0163ii c\u00e2nd achizi\u0163ioneaz\u0103 o ma\u015fin\u0103"},"content":{"rendered":"<p>\n\u00cen clasament urmeaz\u0103 nivelul de siguran\u0163\u0103 (11.5%), fiabilitatea (11%) \u015fi consumul (10%).<\/p>\n<p>\n\u00cen ceea ce prive\u015fte b\u0103rba\u0163ii, vechimea \u015fi fiabilitatea sunt principalele criterii de achizi\u0163ie \u015fi conteaz\u0103 \u00een aceeasi m\u0103sur\u0103 pentru c\u00e2te un procent de 19% dintre responden\u0163i.Topul este continuat de pre\u0163 (16%), marca ma\u015finii (13%) \u015fi nivelul de siguran\u0163\u0103 (10%).<\/p>\n<p>\nConform studiului, \u00een topul brandurilor auto de\u0163inute de majoritatea femeilor se num\u0103r\u0103 Volkswagen (22%), urmat de Opel (11%), Ford (9%) \u015fi Audi (7%). Dac\u0103 facem referire la inten\u0163ia de achizi\u0163ie a femeilor, acestea ar dori s\u0103 se \u00eendrepte c\u0103tre Volkswagen (20%), BMW (9%), Audi (9%), Opel (8%) \u015fi Ford (7%).<br \/>\n\u00centreba\u0163i ce ma\u015fini de\u0163in \u00een prezent, b\u0103rba\u0163ii au r\u0103spuns cu Volkswagen (22%), Opel (9%), Audi, Ford (8.7%) \u015fi Dacia (8%) \u015fi inten\u0163ioneaz\u0103 s\u0103-\u015fi achizi\u0163ioneze Volkswagen (19%), Audi (13%), BMW (11%), Skoda (8%) sau Mercedes-Benz (7%).<\/p>\n<p>\n\u00centrebate ce tip de ma\u015fin\u0103 prefer\u0103, 43% dintre femei au spus c\u0103 prefer\u0103 un automobil mic, potrivit pentru traficul urban. 23% dintre respondente au indicat c\u0103 apreciaz\u0103 un SUV, pe c\u00e2nd 22% ar alege o ma\u015fin\u0103 de familie. Majoritatea b\u0103rba\u0163ilor (35%), \u00een schimb, favorizeaz\u0103 \u00een primul r\u00e2nd ma\u015finile de familie, iar 28% dintre ei \u00eenclin\u0103 mai degrab\u0103 c\u0103tre un SUV sau ma\u015fin\u0103 de ora\u015f\/compact\u0103 (19%).<\/p>\n<p>\nLa capitolul motorizare, 51% dintre femei prefer\u0103 autoturismele pe benzin\u0103, pe c\u00e2nd acela\u015fi procentaj de b\u0103rba\u0163i a declarat c\u0103 prefer\u0103 cele cu motorizare diesel.<br \/>\n\u00cen ceea ce prive\u015fte pre\u0163ul, b\u0103rba\u0163ii sunt dispu\u015fi s\u0103 investeasc\u0103 de dou\u0103 ori mai mult \u00eentr-o ma\u015fin\u0103 dec\u00e2t femeile \u2013 19% dintre ace\u015ftia ar \u00eenclina s\u0103 pl\u0103teasc\u0103 \u00eentre 10.000-15.000 euro, urma\u0163i \u00eendeaproape de cei care s-ar situa la pragul de 7.500 \u015fi 10.000 de euro (18%) \u015fi cei care ar da \u00eentre 3.000 \u015fi 5.000 de euro (17%). Pe de alt\u0103 parte, cele mai multe dintre femei (25%) vor s\u0103 investeasc\u0103 \u00eentre 3.000 \u015fi 5.000 de euro pentru un automobil, iar 19% dintre acestea prefer\u0103 s\u0103 dea sub 3.000 de euro, \u00een timp ce 16% ar trece pragul de 7.500 de euro.<\/p>\n<p>\nLa capitolul culori, autoturismele negre sunt preferate de ambele sexe, \u00eens\u0103 pe locul doi \u00een topul preferin\u0163elor se afl\u0103 autoturismele ro\u015fii pentru femei, respectiv autoturismele albastre pentru b\u0103rba\u0163i.<\/p>\n<p>\nC\u00e2nd vine vorba de principalele surse de informare, at\u00e2t femeile, c\u00e2t \u015fi b\u0103rba\u0163ii prefer\u0103 s\u0103 se documenteze \u00een mediul online (46% dintre b\u0103rba\u0163i \u015fi 41% dintre femei aleg Autovit.ro ca principal\u0103 surs\u0103 de informare, urmat\u0103 de alte surse online). Privind sfaturile primite de la prieteni, cunoscu\u0163i \u015fi familie, femeile au tendin\u0163a s\u0103 cear\u0103 ajutorul apropia\u0163ilor de dou\u0103 ori mai mult dec\u00e2t b\u0103rba\u0163ii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00e2nd vine vorba de alegerea unei ma\u015fini, femeile iau \u00een considerare ca prim criteriu vechimea acesteia. 26% dintre respondente au men\u0163ionat acest aspect ca fiind cel mai important, imediat dup\u0103 situ\u00e2ndu-se pre\u0163ul automobilului (19%), arat\u0103 un studiu realizat de Autovit.ro \u00een luna februarie a acestui an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[12946,200,5255],"class_list":["post-169725","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-barbati","tag-femei","tag-masini"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169725"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169725\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}