{"id":16957,"date":"2010-01-27T15:40:13","date_gmt":"2010-01-27T15:40:13","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16957"},"modified":"2026-04-02T15:17:31","modified_gmt":"2026-04-02T15:17:31","slug":"tableta-apple-salvatoarea-companiilor-media","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16957","title":{"rendered":"Tableta Apple: salvatoarea companiilor media"},"content":{"rendered":"<p>Daca urmarim istoria Apple vedem ca imediat dupa lansarea unui<br \/>\nnou gadget, a iPhone-ului sau a Ipod-ului, compania a investit zeci<br \/>\nde milioane de dolari in publicitate, scrie The Business Insider.<br \/>\nSpre exemplu, atunci cand a fost lansat iPod, in 2001, Apple a<br \/>\ncheltuit peste 28,5 milioane de dolari pentru publicitate, dintre<br \/>\ncare 16,3 milioane s-au dus la posturile de televiziune iar la<br \/>\nreviste si ziare, 9,6 miliarde de dolari. In anul 2007, atunci cand<br \/>\na lansat iPhone-ul, Apple a cheltuit 16,6 milioane de dolari pe<br \/>\npublicitate, potrivit Kantar Media.<\/p>\n<p>Televiziunile au castigat si de aceasta data cel mai mult, 9,3<br \/>\nmilioane de dolari, urmate de revistele pentru consumatori 5,6<br \/>\nmilioane de dolari. Intrebarea este insa, daca si pentru tableta,<br \/>\nApple va face la fel . Pana acum agentia care se ocupa cu<br \/>\npromovarea produselor Apple, TBWA \/ Media Arts Lab, nu a facut<br \/>\nnicio dezvaluire, ne informeaza <a target=\"_blank\" href=\n\"http:\/\/%20http:\/\/www.businessinsider.com\/the-apple-tablet-will-save-media-but-not-how-you-think-2010-1\"><br \/>\nThe Business Insider<\/a>. Pana atunci insa, analistii de pe piata<br \/>\nspun ca tableta are suficienta reclama gratie controverselor pe<br \/>\ncare le-a starnit in presa.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imediat dupa lansarea iPhone sau Ipod, Apple a investit zeci de milioane de dolari in publicitate. Oare va face acelasi lucru si cu Tablet PC-ul?, scrie The Business Insider.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[15461,290,13138,7209,15460],"class_list":["post-16957","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-companii-media","tag-iphone","tag-ipod","tag-itc","tag-tableta-apple"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16957"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16957\/revisions"}],"predecessor-version":[{"id":86254,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16957\/revisions\/86254"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}