{"id":16947,"date":"2010-01-27T12:58:55","date_gmt":"2010-01-27T12:58:55","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16947"},"modified":"2026-04-02T15:17:02","modified_gmt":"2026-04-02T15:17:02","slug":"unul-din-doi-oraseni-au-cumparat-o-marca-privata-in-2009","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16947","title":{"rendered":"Unul din doi oraseni au cumparat o marca privata in 2009"},"content":{"rendered":"<p>Cele mai bine vandute produse apartinand marcilor proprii au<br \/>\nfost dulciurile si mezelurile. Desi jumatate din cumparatori au<br \/>\nachizitionat astfel de produse, doar 12% din ei o fac in mod<br \/>\nconstant. Mai mult decat atat, 30% din cei chestionati nu au auzit<br \/>\nniciodata de acest tip de marci.<\/p>\n<p>Principalul factor care sta la baza deciziei de cumparare a<br \/>\nmarcilor private este pretul mai mic fata de produsele<br \/>\nconventionale. Cei mai multi dintre respondenti nu considera insa<br \/>\nca aceste produse au o calitate mai scazuta, care i-ar putea<br \/>\ndetermina sa nu mai cumpere.<\/p>\n<p>Vanzarile de marci proprii ale retailerilor au fost in jur de<br \/>\n350 milioane euro anul trecut, potrivit calculelor BUSINESS<br \/>\nMagazin, ceea ce reprezinta circa 6% din comertul modern. Pana in<br \/>\n2012 toate hypermarketurile au drept obiectiv majorarea ponderii<br \/>\nvanzarilor de marci private la 20% din totalul vanzarilor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anul trecut jumatate din locuitorii din mediul urban au cumparat produse apartinand marcilor private ale retailerilor, dar doar 12% le achizitioneaza regulat, se arata intr-un studiu GfK.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[240,10594,10241,7853,7212],"class_list":["post-16947","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-comert","tag-gfk","tag-marca-proprie","tag-studiu","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16947"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16947\/revisions"}],"predecessor-version":[{"id":36933,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16947\/revisions\/36933"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}