\nNathaniel Ru, Jonathan Neman \u015fi Nicolas Jammet sunt prieteni din liceu \u015fi co-fondatori ai lan\u0163ului de restaurante Sweetgreen. Planul lor a fost de a deschide un restaurant tip fast-food unde s\u0103 v\u00e2nd\u0103 doar salate, at\u00e2t reci c\u00e2t \u015fi calde, de pild\u0103 legume la gr\u0103tar, iar idea le-a venit deoarece nu g\u0103seau un astfel de loc \u00een zona \u00een care locuiau. \u201eCele mai delicioase, accesibile \u015fi populare alimente au fost, \u00een general, cel mai pu\u0163in s\u0103n\u0103toase”, poveste\u015fte Nicolas, citat de BBC. \u201eNu nu \u00een\u0163elegeam de ce nu aveam alte op\u0163iuni”, adaug\u0103 el.<\/p>\n
\nEi au stabilit de la bun \u00eenceput ca, \u00een loc s\u0103 cumpere produsele de la supermarket, s\u0103 se aprovizioneze direct de la fermele locale, pentru a fi sigur c\u0103 produsele sunt c\u00e2t mai proaspete. \u00cen ciuda faptului c\u0103 niciunul dintre ei \u2013 proasp\u0103t absolven\u0163i – nu avea experien\u0163\u0103 \u00een conducerea unui restaurant, \u00een octombrie 2006 au g\u00e2ndit planul viitorului business chiar \u00een dormitorul casei.<\/p>\n
\n <\/p>\n
\nP\u00e2n\u0103 \u00een vara lui 2007 au reu\u015fit s\u0103 str\u00e2ng\u0103 300.000 de dolari de la prieteni \u015fi familie, iar \u00een luna august au deschis primul restaurant Sweetgreen \u00eentr-un pub abandonat din zona Georgetown, \u00een apropierea Washingtonului. Jonathan, care este directorul executiv al companiei, spune c\u0103, pentru \u00eenceput, nu inten\u0163ionau s\u0103 deschid\u0103 mai mult dec\u00e2t un singur restaurant. \u201eNu am crezut c\u0103 se va transforma \u00eentr-o carier\u0103”, spune el.<\/p>\n
\nOdat\u0103 ce prima unitate a avut succes, cei trei prieteni \u015fi-au dat seama c\u0103 au creat o afacere scalabil\u0103. A\u015fa c\u0103 au decis s\u0103-\u015fi concentreze toat\u0103 aten\u0163ia asupra Sweetgreen \u015fi s\u0103 deschid\u0103 mai multe restaurante. Totu\u015fi, a fost destul de greu s\u0103 atrag\u0103 investitori, \u00eens\u0103 \u00een cele din urm\u0103 au reu\u015fit s\u0103 atrag\u0103 antreprenori de rang \u00eenalt, printre care executivul Walter Robb, investitorul miliardar Steve Case \u015fi buc\u0103tarul-\u015fef francez Daniel Boulud.<\/p>\n
\n\u00cen prezent, Sweetgreen are aprox. 3.500 de angaja\u0163i, 90 de sucursale \u00een SUA \u015fi alte 20 care urmeaz\u0103 s\u0103 se deschid\u0103 \u00een acest an.<\/p>\n","protected":false},"excerpt":{"rendered":"
Atunci c\u00e2nd trei prieteni din liceu nu au g\u0103sit un loc unde s\u0103 m\u0103n\u00e2nce s\u0103n\u0103tos \u00een zona \u00een care locuiau, \u00een apropiere de Washington, ei au decis s\u0103 rezolve problema deschiz\u00e2nd propriul restaurant. Treisprezece ani mai t\u00e2rziu, afacerea lor, Sweetgreen, este estimat\u0103 la peste 1 miliard de dolari. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[235,11196,15179],"class_list":["post-169456","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-business","tag-fast-food","tag-prieteni"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169456"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169456\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}