{"id":169361,"date":"2019-02-26T18:14:16","date_gmt":"2019-02-26T18:14:16","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=169361"},"modified":"2019-02-26T18:14:16","modified_gmt":"2019-02-26T18:14:16","slug":"pe-wall-street-dispare-un-nume-vechi-de-peste-100-de-ani","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=169361","title":{"rendered":"Pe Wall Street dispare un nume vechi de peste 100 de ani"},"content":{"rendered":"<div>\nBanca de investi\u0163ii \u015fi divizia de pie\u0163e de capital elimin\u0103 numele vechi de 104 de ani pentru a deveni BofA Securities, iar activit\u0103\u0163ile de management al averilor vor fi numite &#8220;Merrill&#8221;, f\u0103r\u0103 Lynch.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nMerrill Lynch Wealth Management, Merrill Edge \u015fi Merrill Guided Investing \u00ee\u015fi vor p\u0103stra numele.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nUS Trust, banca privat\u0103 a Bank of America care se ocup\u0103 de clien\u0163ii foarte boga\u0163i va deveni Bank of America Private, iar Merrill Lynch Private Banking &#038; Investment Group va deveni Merrill Private Wealth Management.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cen trecut, rebrandingul s-a confruntat cu o anumit\u0103 opozi\u0163ie. V\u00e2rsta medie a consilierilor financiari este \u00een jur de 55 \u2013 60 de ani, \u015fi mul\u0163i sunt loiali m\u0103rcii pentru care au lucrat ani de zile.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00cenainte de a fi cump\u0103rat, \u00een 2009, \u00een timpul crizei financiare, Merrill Lynch era cunoscut\u0103 drept o banc\u0103 de investi\u0163ii puternic\u0103, cu un grup sclipitor de consilieri financiari. Marca a supravie\u0163uit timp de un deceniu, spre deosebire de alte companii financiare, precum Lehman Brothers \u015fi Bear Stearns, ale c\u0103ror nume au disp\u0103rut dup\u0103 ce au fost cump\u0103rate.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.mediafax.ro\/economic\/pe-wall-street-dispare-un-nume-vechi-de-peste-100-de-ani-17891200\">Cititi mai multe pe www.medaifax.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Bank of America renun\u0163\u0103 la numele \u201eMerrill Lynch\u201d pentru unele dintre diviziile sale, elimin\u00e2nd din pia\u0163\u0103 o marc\u0103 cu o istorie \u00eendelungat\u0103 pe Wall Street, \u00eentr-un efort de marketing de durat\u0103, anun\u0163\u0103 Reuters.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8358,13077,5836,10839],"class_list":["post-169361","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bank-of-america","tag-disparitie","tag-nume","tag-wall-street"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169361","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169361"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169361\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169361"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169361"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169361"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}