{"id":169135,"date":"2019-02-20T14:00:00","date_gmt":"2019-02-20T14:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=169135"},"modified":"2019-02-20T14:00:00","modified_gmt":"2019-02-20T14:00:00","slug":"a-parasit-o-cariera-in-lumina-reflectoarelor-si-a-pornit-pe-drumul-antreprenoriatului-mai-mult-in-joaca-dar-pas-cu-pas-a-construit-unul-dintre-cele-mai-populare-branduri-autohtone-de-bijuterii","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=169135","title":{"rendered":"A p\u0103r\u0103sit o carier\u0103 \u00een lumina reflectoarelor \u015fi a pornit pe drumul antreprenoriatului mai mult \u00een joac\u0103, dar pas cu pas a construit unul dintre cele mai populare branduri autohtone de bijuterii."},"content":{"rendered":"<div>\n\u201eAfacerea a pornit tipic pentru cei care au o pasiune \u015fi \u00eencep s\u0103 se joace cu ea, iar treptat joaca devine un adev\u0103rat proiect\u201c, poveste\u015fte Malvina Cservenschi despre \u00eenceputurile Malvensky. Practic, a \u00eenceput cu o br\u0103\u0163ar\u0103 pe \u015fnur, f\u0103cut\u0103 pentru o prieten\u0103, cu alt\u0103 br\u0103\u0163ar\u0103 pentru o cuno\u015ftin\u0163\u0103, iar apoi vorba s-a \u00eempr\u0103\u015ftiat \u015fi oamenii au fost atra\u015fi de ideea sa original\u0103. Investi\u0163ia ini\u0163ial\u0103 a fost infim\u0103, fiind vorba de o cutie cu a\u0163e, c\u00e2teva accesorii \u015fi cristale, spune antreprenoarea, iar afacerea a crescut organic \u00een cei cinci ani de la lansare. Nu a folosit surse de finan\u0163are externe \u015fi a reinvestit mereu profitul ob\u0163inut.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n80% dintre produsele Malvensky sunt bijuterii, diferen\u0163a de 20% fiind accesorii, precum e\u015farfe, stilouri etc. Dintre bijuterii, fiecare colec\u0163ie \u00een parte are un traseu cu sui\u015furi \u015fi cobor\u00e2\u015furi, spune antreprenoarea, \u00eens\u0103 toate se v\u00e2nd foarte bine, \u00een func\u0163ie de inten\u0163ia clientului, nevoia de moment, eveniment, buget \u015fi dorin\u0163e speciale. \u201dProdusele personalizate r\u0103m\u00e2n, \u00eens\u0103, cele mai solicitate, al\u0103turi de br\u0103\u0163ara Infinity \u015fi derivatele acesteia\u201c, precizeaz\u0103 Cservenschi.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<img decoding=\"async\" alt=\"\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/5531\/17883630\/3\/img-0794m-print.jpg?height=451&#038;width=600\" style=\"width: 600px; height: 451px;\" \/><\/div>\n<div>\n&nbsp;<\/div>\n<div>\nDe asemenea, colec\u0163ia Cei 7 Arhangheli con\u0163ine produsele alese cel mai frecvent pentru a fi oferite cadou, datorit\u0103 semnifica\u0163iei \u015fi \u00eenc\u0103rc\u0103turii spirituale, iar \u00een acest sezon colec\u0163ia The Heart of Orient este protagonista; produsele se v\u00e2nd deopotriv\u0103 online \u015fi offline. \u201dOnline este o cale rapid\u0103 \u015fi comod\u0103 de achizi\u0163ionare, \u00eens\u0103 magazinul Malvensky, deschis recent, este o experien\u0163\u0103 \u00een sine\u201c, poveste\u015fte antreprenoarea. Pe l\u00e2ng\u0103 unitatea fizic\u0103 din Capital\u0103, Malvensky mai are expunere \u015fi \u00een magazinul de bijuterii \u015fi accesorii din hotelul<\/div>\n<div>\nSt Regis din New York.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nPre\u0163urile bijuteriilor pleac\u0103 de la 150 de lei pentru o br\u0103\u0163ar\u0103 cu \u015fnur \u015fi accesoriu din argint, circa 500 de lei pentru l\u0103n\u0163i\u015foarele din argint, 1.000 de lei pentru cele de aur, dar pot dep\u0103\u015fi 3.000 de lei pentru cele speciale, din anumite colec\u0163ii, conform site-ului companiei; pentru luna septembrie bonul mediu a fost de 550 de lei, spune Cservenschi.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nMalvensky nu are un public \u0163int\u0103, mai spune fondatoarea. Astfel, printre clientele sale se pot reg\u0103si tinere \u00een pas cu moda, dar \u015fi persoane cu gusturi clasice, care lucreaz\u0103 \u00een institu\u0163ii diplomatice sau corpora\u0163ii. \u201dExplica\u0163ia este simpl\u0103: misiunea Malvensky este de a traduce simboluri, tradi\u0163ii \u015fi folclor \u00een aur \u015fi diamante. Iar aceste simboluri, tradi\u0163ii \u015fi folclor nu au nici v\u00e2rst\u0103 \u015fi nici public \u0163int\u0103, dar se pot reg\u0103si cu u\u015furin\u0163\u0103 \u00een via\u0163a oricui.\u201c<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u00centrebat\u0103 cum vede supravie\u0163uirea \u00een pia\u0163a \u00een care activeaz\u0103, Malvina Cservesnchi spune: \u201d\u00eentrebarea este prima ocazie care m\u0103 invit\u0103 s\u0103 m\u0103 g\u00e2ndesc la supravie\u0163uire. Am alt\u0103 stare de g\u00e2ndire\u201c. Din perspectiva sa, pia\u0163a este extrem de fertil\u0103 pentru Malvensky. Se declar\u0103 foarte atent\u0103 la cifre, la investi\u0163ii, la randamentul afacerii, deci pericole nu exist\u0103, doar riscuri. \u201dIar printr-un management al afacerii atent po\u0163i s\u0103 lucrezi s\u0103n\u0103tos \u015fi echilibrat, f\u0103r\u0103 s\u0103 \u00ee\u0163i pui \u00een pericol siguran\u0163a afacerii\u201c, adaug\u0103 ea. Pe de alt\u0103 parte, \u00een privin\u0163a concuren\u0163ei, spune c\u0103 prive\u015fte, \u00eenva\u0163\u0103 \u015fi urm\u0103re\u015fte marile case de crea\u0163ie de bijuterii ale lumii, \u201ddar la sf\u00e2r\u015fitul zilei conteaz\u0103 ADN-ul, pasiunea \u015fi chemarea personal\u0103\u201c.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.businessmagazin.ro\/actualitate\/afaceri\/cum-a-ajuns-o-fosta-prezentatoare-de-la-tvr-sa-faca-un-business-de-sute-de-mii-de-euro-inceput-in-joaca-video-17254381\"><span style=\"font-size:20px;\">Cititi aici materiarul integral<\/span><\/a><\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cu o investi\u0163ie ini\u0163ial\u0103 \u00eentr-o cutie cu a\u0163e \u015fi accesorii, Malvina Cservenschi a lansat cu cinci ani \u00een urm\u0103 Malvensky. Anul trecut, afacerea a ajuns la 722.000 de euro, \u00een cre\u015ftere cu 85% fa\u0163\u0103 de 2015, iar pentru 2017 antreprenoarea se a\u015fteapt\u0103 la un plus de 25%.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[7313,7386,6553,13468],"class_list":["post-169135","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bijuterii","tag-branduri","tag-cariera","tag-pornire"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=169135"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/169135\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=169135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=169135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=169135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}