\nPe l\u00e2ng\u0103 proiectele proprii, Creative Lab va colabora, de asemenea, la proiecte cu divizia AI Marketing Lab – o unitate lansat\u0103 de RTB House, \u00een mai 2018, dedicat\u0103 dezvolt\u0103rii de noi solu\u0163ii mar-tech.<\/p>\n
\nLansarea Creatives Lab este un alt pas \u00eenaintea industriei f\u0103cut de RTB House, care va \u00eembun\u0103t\u0103\u0163i oferta de servicii \u015fi produse ale companiei. \u00cen 2017, compania a implementat cu succes algoritmi deep learning \u00een cadrul a 100% din campaniile sale. \u00cen mai 2018 a fost inaugurat AI Marketing Lab. Este o divizie axat\u0103 pe cercetare \u015fi dezvoltare \u00een domeniul vast al marketingului, separat\u0103 de departamentul principal de cercetare \u015fi dezvoltare, care este dedicat retargetingului personalizat. Recent, AI Marketing Lab a \u00eenceput faza de testare a trei noi proiecte: Snippets, Full-page recommendations \u015fi Social Banners.<\/p>\n
\nDeoarece aceste inova\u0163ii sunt str\u00e2ns legate de crea\u0163iile publicitare, dezvoltarea lor va fi realizat\u0103 at\u00e2t de Creative Lab, c\u00e2t \u015fi de AI Marketing Lab. \u00cen etapa ini\u0163ial\u0103, echipa Creatives Lab va alc\u0103tuit\u0103 din 10 designeri grafici, dezvoltatori \u015fi anali\u015fti.<\/p>\n","protected":false},"excerpt":{"rendered":"
Compania global\u0103 de tehnologii de ultim\u0103 or\u0103 \u00een retargetare RTB House a lansat o nou\u0103 divizie, Creatives Lab. Principalele sale sarcini sunt \u00eembun\u0103t\u0103\u0163irea performan\u0163ei generale a crea\u0163iilor, precum \u015fi dezvoltarea de noi formate de afi\u015f\u0103ri dinamice \u015fi de reclame video, care vor fi adaptate nevoilor de branding ale clien\u0163ilor. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,272,47],"class_list":["post-168999","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-companie","tag-lansare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/168999","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168999"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/168999\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}