{"id":16882,"date":"2010-01-26T12:45:00","date_gmt":"2010-01-26T12:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16882"},"modified":"2026-04-02T15:15:20","modified_gmt":"2026-04-02T15:15:20","slug":"daniel-guzu-investeste-un-milion-de-euro-pentru-promovarea-duraziv","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16882","title":{"rendered":"Daniel Guzu investeste un milion de euro pentru promovarea Duraziv"},"content":{"rendered":"<p>&#8220;Suma alocata promovarii reprezinta o investitie si nu se va<br \/>\nrevedea in pretul final al produsului. De aceea, chiar daca vom<br \/>\ninregistra cresteri, ma astept sa intram pe profit abia din 2011.&#8221;<br \/>\nDaniel Guzu, Director General Duraziv.<\/p>\n<p>In 2009 Duraziv a realizat o cifra de afaceri de noua milioane<br \/>\nde euro, cele mai bune canale de vanzare pentru produsele companiei<br \/>\nfiind magazinele de profil si distribuitorii. Adezivul pentru<br \/>\npolistiren a fost vedeta vanzarilor pe divizia de adezivi pentru<br \/>\nconstructii, compania producand si livrand aproximativ 20.000 de<br \/>\ntone de adeziv pentru polistiren in 2009.<\/p>\n<p>Pentru 2010, Daniel Guzu se asteapta la o crestere de<br \/>\naproximativ 10 % pentru segmentul de adezivi, crestere care ar urma<br \/>\nsa se bazaze pe lansarea unor noi produse.<\/p>\n<p>Principalii concurenti ai Duraziv pe segmentului adezivilor sunt<br \/>\nHenkel, Baumix si AdePlast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anul acesta Duraziv va investi in campaniile de marketing peste un milion de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7226,10036,14558,149,7178],"class_list":["post-16882","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-constructii","tag-daniel-guzu","tag-duraziv","tag-investitii","tag-marketing"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16882"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16882\/revisions"}],"predecessor-version":[{"id":36871,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16882\/revisions\/36871"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}