{"id":168784,"date":"2019-02-09T18:47:23","date_gmt":"2019-02-09T18:47:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=168784"},"modified":"2019-02-09T18:47:23","modified_gmt":"2019-02-09T18:47:23","slug":"decizia-surpriza-luata-de-ikea-care-schimba-total-piata-de-modiala-de-mobila","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=168784","title":{"rendered":"Decizia SURPRIZ\u0102 luat\u0103 de IKEA care schimb\u0103 total pia\u0163a de modial\u0103 de mobil\u0103"},"content":{"rendered":"<p>\nIKEA testeaz\u0103 un nou model de business \u00een Elve\u0163ia: \u00eenchirierea de mobil\u0103, nu doar v\u00e2nzarea acesteia, un fel de \u201eNetflix pentru scaune\u201d,&nbsp; scrie site-ul fastcompany.com, care citeaz\u0103 un raport publicat ini\u0163ial de Financial Times.<\/p>\n<p>\nPotrivit acestui raport, IKEA testeaz\u0103 un proiect pilot de \u00eenchiriere de scaune \u015fi birouri &#8211; poate chiar \u015fi buc\u0103t\u0103rii \u00eentregi &#8211; unor proprietari de afaceri din Elve\u0163ia. Proiectul ar trebui s\u0103 \u00eenceap\u0103 chiar luna aceasta. Dac\u0103 modelul de business va avea rezultate bune, serviciul de \u00eenchiriere de mobil\u0103 ar putea fi extins c\u0103tre mai multe tipuri de mobilier \u015fi va fi lansat la nivel interna\u0163ional.<\/p>\n<p>\nOamenii vor putea \u00eenchiria mobil\u0103 pentru o perioad\u0103 de timp prestabilit\u0103.\u201eC\u00e2nd perioada de \u00eenchiriere se va \u00eencheia, vei putea returna mobila \u015fi lua altceva\u201d, a declarat Torbjorn Loof, CEO al companiei holding a IKEA, Inter Ikea. Ikea va recondi\u0163iona apoi mobila pentru a o pune din nou \u00een v\u00e2nzare. (Ikea are deja un program prin care cump\u0103r\u0103 mobila folosit\u0103 de clien\u0163i \u015fi o vinde din nou &#8211; \u00een Anglia).<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IKEA testeaz\u0103 un nou model de business \u00een Elve\u0163ia: \u00eenchirierea de mobil\u0103, nu doar v\u00e2nzarea acesteia, un fel de \u201eNetflix pentru scaune\u201d,&nbsp; scrie site-ul fastcompany.com, care citeaz\u0103 un raport publicat ini\u0163ial de Financial Times. Potrivit acestui raport, IKEA testeaz\u0103 un proiect pilot de \u00eenchiriere de scaune \u015fi birouri &#8211; poate chiar \u015fi buc\u0103t\u0103rii \u00eentregi &#8211; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[2207,47,5229],"class_list":["post-168784","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ikea","tag-lansare","tag-model"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/168784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168784"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/168784\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}