{"id":16844,"date":"2010-01-25T14:45:40","date_gmt":"2010-01-25T14:45:40","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16844"},"modified":"2026-04-02T15:14:16","modified_gmt":"2026-04-02T15:14:16","slug":"update-omd-preia-contul-de-media-al-vodafone-de-peste-10-mil-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16844","title":{"rendered":"UPDATE: OMD preia contul de media al Vodafone, de peste 10 mil. euro"},"content":{"rendered":"<p>&#8220;Preluarea contului Vodafone vine pe un fond normal, stabilit in<br \/>\nurma unui proces lung de discutii si negocieri, astfel incat<br \/>\nVodafone si OMD sa gaseasca cea mai buna data de pornire pentru<br \/>\ncele doua entitati, respectiv 1 ferbuarie&#8221;, a declarat pentru<br \/>\nBUSINESS Magazin Cristian Mucichescu, managing director la OMD,<br \/>\ncare a devenit acum unul dintre cei mai cautati oameni din<br \/>\npublicitate.<\/p>\n<p>Despre schimbarea agentiei care gestioneaza contul de media al<br \/>\nVodafone, a carui valoare depaseste 10 milioane de euro, se<br \/>\nvorbeste inca din vara anului trecut, cand OMG (Omnicom Media<br \/>\nGroup) a castigat contul international de media al operatorului de<br \/>\ntelefonie mobila Vodafone, in valoare de 800 de milioane de lire<br \/>\nsterline. Agentia a fost aleasa in urma unui pitch, la care a<br \/>\nparticipat si grupul WPP. &#8220;Si castigarea contului pentru Romania<br \/>\ns-a facut tot in urma unui pitch organizat in 2009, la care a<br \/>\nparticipat OMD&#8221;, a mai spus Mucichescu.<\/p>\n<p>Vodafone Romania va continua sa colaboreze cu agentia McCann<br \/>\nErickson pentru serviciile de creatie publicitara.<\/p>\n<p>Agentia de media OMD face parte din portofoliul Omnicom Media<br \/>\nGroup Romania (OMG Romania), la randul sau o entitate 100% Omnicom<br \/>\nGroup.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unul dintre cele mai disputate conturi media de pe piata, cel al Vodafone trece de la 1 februarie la OMD, dupa ce in ultimul deceniu a fost gestionat de Bogdan Enoiu de la McCann Erickson.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511,573],"tags":[13082,9211,6279,10015,4897],"class_list":["post-16844","post","type-post","status-publish","format-standard","hentry","category-afaceri","category-media-marketing","tag-conturi","tag-omd","tag-telecom","tag-telefoane","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16844"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16844\/revisions"}],"predecessor-version":[{"id":36833,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16844\/revisions\/36833"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}