\nSchimb\u0103rile legislative la nivel european privind protec\u0163ia consumatorului care au ap\u0103rut \u00een ultimii ani au influen\u0163at afacerile retailerilor online, iar efectele acestor schimb\u0103ri se vor resim\u0163i \u015fi \u00een 2019.<\/p>\n
\n\u201e\u00cen Rom\u00e2nia, majoritatea companiilor au implementat o versiune \u00abmioritic\u0103\u00bb a ceea ce prevede GDPR. Multe companii s-au bazat pe faptul c\u0103 nu exist\u0103 norme foarte clare \u015fi suficien\u0163i angaja\u0163i la autoritatea \u00eens\u0103rcinat\u0103 cu controlul conformit\u0103\u0163ii. Google tocmai a primit o amend\u0103 de 50 milioane euro pentru nerespectarea prevederilor GDPR. Deci, procesul abia \u00eencepe. Sunt multe companii care-\u015fi deruleaz\u0103 afacerile \u00een online \u015fi care au crezut c\u0103 pot sc\u0103pa cu un singur pop-up disclaimer cu mesajul \u00abacest site folose\u015fte cookies\u00bb, dar nu este deloc suficient\u201d, spune Doina V\u00eelceanu, business development manager al ContentSpeed.<\/p>\n
\nPotrivit ei, companiile care au mers \u00een continuare pe avertiz\u0103rile de tip pop-up, vor trebui s\u0103 revin\u0103 \u015fi s\u0103 efectueze modific\u0103rile necesare privind consim\u0163\u0103m\u00e2ntul explicit pentru diferitele tipuri de cookies utilizate de site \u015fi pseudonimizare, adic\u0103 anonimizarea datelor colectate.<\/p>\n
\nImplementarea corespunz\u0103toare a normelor GDPR nu va fi singurul factor care va influen\u0163a ecommerce-ul rom\u00e2nesc, este de p\u0103rere Doina V\u00eelceanu, atr\u0103g\u00e2nd aten\u0163ia \u015fi asupra digitaliz\u0103rilor, automatiz\u0103rilor, a cerin\u0163elor tot mai ridicate ale clien\u0163ilor \u00een a rela\u0163ia lor cu magazinele online B2C \u015fi B2B.<\/p>\n","protected":false},"excerpt":{"rendered":"
Introducerea legisla\u0163iei GDPR a avut un impact serios asupra modului \u00een care retailerii online \u00ee\u015fi pot derula afacerile, iar 2019 ar putea aduce probleme pentru cei care nu au implementat m\u0103surile \u00een mod corespunz\u0103tor, spun reprezentan\u0163ii ContentSpeed, prima agen\u0163ie de e-commerce din Rom\u00e2nia care ofer\u0103 solu\u0163ii dedicate magazinelor online.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8907,413,98],"class_list":["post-168326","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-impact","tag-retaileri","tag-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/168326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=168326"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/168326\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=168326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=168326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=168326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}