{"id":167918,"date":"2019-01-16T09:31:19","date_gmt":"2019-01-16T09:31:19","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=167918"},"modified":"2019-01-16T09:31:19","modified_gmt":"2019-01-16T09:31:19","slug":"lovitura-uriasa-pentru-un-gigant-fast-food-in-europa-au-pierdut-drepturile-asupra-unuia-dintre-cele-mai-populare-produse","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=167918","title":{"rendered":"Lovitur\u0103 uria\u015f\u0103 pentru un gigant fast-food \u00een Europa. Au pierdut drepturile asupra unuia dintre cele mai populare produse"},"content":{"rendered":"<p>\nUn lan\u0163 de restaurante din Irlanda a c\u00e2\u015ftigat un proces intentat \u00eempotriva companiei McDonald\u2019s. Patentul \u201eBic Mac\u201d a fost pierdut de compania american\u0103, \u00een Europa, potrivit publica\u0163iei britanice The Guardian.<\/p>\n<div>\nPat McDonagh a primit porecla \u201eSupermac\u201d pe timpul c\u00e2nd acesta era doar un adolescent, \u00een urma unui meci de fotbal \u00een anii 1960. McDonagh \u015fi echipa sa au c\u00e2\u015ftigat trofeul pentru colegiul Moate, din ora\u015ful Westmeath.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nJum\u0103tate de secol mai t\u00e2rziu, McDonagh a ie\u015fit victorios, din nou, \u00eentr-o \u201earen\u0103\u201d complet diferit\u0103. Lan\u0163ul lui de restauranturi fast-food, Supermac\u2019s, a f\u0103cut premier\u0103 prin c\u00e2\u015ftigarea procesului \u00eempotriva corpora\u0163iei americane, McDonald\u2019s.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nCompania mica din Irlanda a convins Oficiul Uniunii Europene pentru Proprietate Intelectual\u0103 s\u0103 anuleze patentul pentru \u201eBig Mac\u201d al companiei americane, astfel oferind oportunitatea lan\u0163ului de restaurante Supermac\u2019s s\u0103 se extind\u0103 \u00een Regatul Unit \u015fi pe continentul european.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nMcDonald\u2019s nu poate face apel.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u201eSuntem \u00eenc\u00e2nta\u0163i. Este o victorie unic\u0103 atunci c\u00e2nd te lup\u0163i cu arcadele aurite \u015fi c\u00e2\u015ftigi\u201d, a spus McDonagh, directorul companiei Supermac\u2019s.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u201eAceasta este o victorie pentru orice afacere mic\u0103. Astfel, marile companii nu mai pot aduna patente f\u0103r\u0103 s\u0103 le foloseasc\u0103 niciodat\u0103\u201d, a ad\u0103ugat McDonagh.&nbsp;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nOficiul Uniunii Europene pentru Proprietate Intelectual\u0103, cu sediul \u00een Spania, a decis c\u0103 McDonald\u2019s nu a dovedit folosirea patentului pentru \u201eBig Mac\u201d, emis \u00een 1996, pentru un produs alimentar sau nume de restaurant.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nEmiterea patentului a obstruc\u0163ionat ambi\u0163iilor lui McDonagh de a-\u015fi extinde lan\u0163ul de restaurant \u00een Irlanda. McDonald\u2019s sus\u0163inea c\u0103 similaritatea dintre Big Mac \u015fi Supermac este prea mare, iar asta ar crea confuzie pentru consumatori.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n\u201eNoi am spus c\u0103 nu ar crea nicio confuzie. Big Mac \u015fi Supermac sunt dou\u0103 lucruri complet diferite\u201d, a spus McDonagh, \u00een v\u00e2rst\u0103 de 65 de ani.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.mediafax.ro\/stirile-zilei\/lovitura-uriasa-pentru-un-gigant-fast-food-in-europa-au-pierdut-drepturile-asupra-unuia-dintre-cele-mai-populare-produse-17841015\">Cititi mai multe pe www.mediafax.ro<\/a><\/div>\n<div>\n&nbsp;<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un lan\u0163 de restaurante din Irlanda a c\u00e2\u015ftigat un proces intentat \u00eempotriva companiei McDonald\u2019s. Patentul \u201eBic Mac\u201d a fost pierdut de compania american\u0103, \u00een Europa, potrivit publica\u0163iei britanice The Guardian. Pat McDonagh a primit porecla \u201eSupermac\u201d pe timpul c\u00e2nd acesta era doar un adolescent, \u00een urma unui meci de fotbal \u00een anii 1960. McDonagh \u015fi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8618,438,11196,461],"class_list":["post-167918","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-drepturi","tag-europa","tag-fast-food","tag-pierdere"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167918"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167918\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}