{"id":167553,"date":"2019-01-03T09:00:00","date_gmt":"2019-01-03T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=167553"},"modified":"2019-01-03T09:00:00","modified_gmt":"2019-01-03T09:00:00","slug":"care-sunt-trucurile-folosite-de-zara-pentru-a-afla-ce-vreti-sa-purtati-chiar-inainte-sa-stiti-si-voi","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=167553","title":{"rendered":"Care sunt trucurile folosite de Zara pentru a afla ce vre\u0163i s\u0103 purta\u0163i, chiar \u00eenainte s\u0103 \u015fti\u0163i \u015fi voi"},"content":{"rendered":"<p>\n<span style=\"font-size:14px;\">Undeva \u00een nordul Spaniei, 200 de designeri lucreaz\u0103 din greu pentru a afla care va fi urm\u0103torul trend \u00een fashion. Potrivit unui reportaj Business Insider, grupul de designeri lucra \u00een august de pild\u0103 la colec\u0163iile ce urmau s\u0103 ajung\u0103 \u00een magazinele din toat\u0103 lumea \u00een noiembrie.<br \/>\nMunca pentru acestea \u00eencepuse \u00eenc\u0103 din aprilie.<\/span><\/p>\n<p>\n<br \/>\n<span style=\"font-size:14px;\">Armata de designeri a Zara se afl\u0103 \u00een centrul modelului de business al brandului, axat pe noutate \u015fi vitez\u0103. \u00cen timp ce lan\u0163ul de distribu\u0163ie permite companiei s\u0103 lanseze rapid noi haine \u015fi s\u0103 le aduc\u0103 \u00een cele 2.338 de magazine de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103, designerii duc povara responsabilit\u0103\u0163ii lans\u0103rii noilor stiluri, ce asigur\u0103 retailerului victoria \u00een lupta globala a fashionului.<\/span><\/p>\n<p>\n<br \/>\n<span style=\"font-size:14px;\">Magazinele fast-fashion se bazeaz\u0103, \u00een mod tradi\u0163ional, pe imitarea trendurilor de pe podiumurile interna\u0163ionale de mod\u0103, oferind produse similare la pre\u0163uri mai mici dec\u00e2t cele high-fashion. At\u00e2t Zara, c\u00e2t \u015fi Forever 21 au practicat acest lucru \u00een trecut, brandurile fiind acuzate de furarea designului acestor haine.<\/span><\/p>\n<p>\n<br \/>\n<span style=\"font-size:14px;\">Chiar dac\u0103 spectacolele de pe podium sunt \u00een continuare parte din inspira\u0163ia Zara, procesul de design s-a extins dincolo de acestea, chiar \u015fi \u00een social media \u015fi, \u00een mod particular, pe Instagram. \u201ePo\u0163i s\u0103 g\u0103se\u015fti totul pe telefonul t\u0103u \u00een prezent. Po\u0163i s\u0103 vezi ce se poart\u0103 \u00een New York, Shanghai, Tokyo \u00een acela\u015fi timp\u201d, lucru care nu se \u00eent\u00e2mpla \u00een urm\u0103 cu 15 ani, a spus unul dintre designeri \u00een interviul acordat Business Insider. Acest lucru este deopotriv\u0103 o binecuv\u00e2ntare \u015fi un blestem, spune el, din moment ce acum designerii au o misiune \u00een plus: s\u0103 sorteze toate aceste informa\u0163ii \u015fi s\u0103 decid\u0103 care sunt trendurile care vor aduce succesul companiei. <\/span><\/p>\n<p>\n<span style=\"font-size:14px;\">Inditex angajeaz\u0103 designeri de toate v\u00e2rstele, care s\u0103 ofere o perspectiv\u0103 proprie asupra a ceea ce va func\u0163iona pe fiecare grup\u0103 de v\u00e2rst\u0103. Fiecare colec\u0163ie este creat\u0103 pentru un anumit timp de cump\u0103r\u0103tor &#8211; femeia c\u0103reia \u00eei plac \u0163inutele minimaliste de pild\u0103 &#8211; \u015fi este deseori inspirat\u0103 de influenceri individuali. Platforma de comer\u0163 online a Zara joac\u0103 de asemenea un rol \u00een proesul de design, \u00een contextul \u00een care designerii pot astfel s\u0103 vad\u0103 ce caut\u0103 clien\u0163ii \u00een online \u015fi s\u0103 determine ce trenduri urm\u0103resc.<\/span><\/p>\n<p>\n<span style=\"font-size:14px;\">Toate brandurile Inditex (Stradivarius, Zara, Pull&#038;Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home \u015fi Uterq\u00fce) func\u0163ioneaz\u0103 pe principiul: \u201edac\u0103 un anumit stil nu prinde, trebuie schimbat\u201d. \u201eCompania nu se bazeaz\u0103 pe ierarhii. Ne corect\u0103m \u00een permanen\u0163\u0103 unii pe ceilal\u0163i\u201d, spune Jesus Echeverria, \u015feful de comunicare al Inditex. Pentru a face acest lucru, designerii lucreaz\u0103 \u00eendeaproapoe cu managerii de v\u00e2nz\u0103ri din fiecare \u0163ar\u0103, verific\u00e2nd datele legate de v\u00e2nz\u0103ri \u015fi feedback-ul clien\u0163ilor. <\/span><\/p>\n<p>\n<span style=\"font-size:14px;\">Dac\u0103 este nevoie de schimb\u0103ri, le vor face, nimic nu este b\u0103tut \u00een cuie. Dac\u0103 anumite trenduri prind \u00een r\u00e2ndul clien\u0163ilor, se vor axa pe acestea \u00een urm\u0103toarea colec\u0163ie. \u201eAvem toate tipurile de clien\u0163i, trebuie s\u0103 le oferi tot ce au nevoie\u201d, a spus designerul.. Acest lucru \u00eenseamn\u0103 adaptarea stilurilor pentru toate cele 96 de pie\u0163e \u00een care brandul este prezent.<\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Undeva \u00een nordul Spaniei, 200 de designeri lucreaz\u0103 din greu pentru a afla care va fi urm\u0103torul trend \u00een fashion. Potrivit unui reportaj Business Insider, grupul de designeri lucra \u00een august de pild\u0103 la colec\u0163iile ce urmau s\u0103 ajung\u0103 \u00een magazinele din toat\u0103 lumea \u00een noiembrie. Munca pentru acestea \u00eencepuse \u00eenc\u0103 din aprilie. Armata de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[215,32766,18577],"class_list":["post-167553","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-designeri","tag-folosire","tag-trucuri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167553"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167553\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}