{"id":167519,"date":"2019-01-01T10:00:00","date_gmt":"2019-01-01T10:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=167519"},"modified":"2019-01-01T10:00:00","modified_gmt":"2019-01-01T10:00:00","slug":"imperiul-secret-al-uber-ce-afacere-a-dezvoltat-compania-in-paralel-cu-serviciul-de-transport","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=167519","title":{"rendered":"Imperiul secret al Uber. Ce afacere a dezvoltat compania \u00een paralel cu serviciul de transport"},"content":{"rendered":"<p>\n<span style=\"font-size:14px;\">La data de 1 august, restaurantul american Brooklyn Burger Factory a \u00eenceput s\u0103 \u00ee\u015fi v\u00e2nd\u0103 produsele &#8211; mai ales burgeri &#8211; \u00een cartierul Crown Heights din New York. Totu\u015fi, nicio persoan\u0103 nu a vizitat restaurantul. Motivul? Acesta acesta exist\u0103 doar \u00een aplica\u0163ia de livrare de m\u00e2ncare Uber Eats. Preparatele sunt f\u0103cute \u00een buc\u0103t\u0103ria unui restaurant denumit diferit &#8211; Gerizim Cafe &#038; Icecream. <\/span><\/p>\n<p>\n<span style=\"font-size:14px;\">Din momentul \u00een care echipa de la Uber Eats a sesizat o cerere pentru burgerii gourmet din zon\u0103, l-au abordat pe Joel Farmer, unul dintre proprietarii restaurantului, \u00een leg\u0103tur\u0103 cu posibilitatea de a-\u015fi extinde oferta de burgeri. Acestuia i-a pl\u0103cut ideea, a redenumit restaurantul care exist\u0103 doar pe aplica\u0163ie, iar Brooklyn Burger Factory a avut at\u00e2t de mult succes, \u00eenc\u00e2t \u00een prezent vinde cel pu\u0163in 75 de burgeri pe zi, cu venituri de 28 mai mari dec\u00e2t anterior.<\/span><\/p>\n<p>\n<br \/>\n<span style=\"font-size:14px;\">Aceast\u0103 evolu\u0163ie este parte a unui fenonmen pe care Jason Droge, vicepre\u015fedinte \u00een cadrul Uber Everything, \u00eel descrie drept \u201erestaurantul virtual\u201d. Astfel de restaurante, f\u0103r\u0103 o zon\u0103 \u00een care oamenii s\u0103 ia masa efectiv, f\u0103r\u0103 locuri, opereaz\u0103 dintr-o buc\u0103t\u0103rie profesionl\u0103, \u00een interiorul unui restaurant cu un nume \u015fi meniu diferite.<\/span><\/p>\n<p>\n<br \/>\n<span style=\"font-size:14px;\">\u00cen acela\u015fi timp, serviciul de livrare de m\u00e2ncare al Uber cre\u015fte cu 20% \u00een fiecare an. Se a\u015fteapt\u0103 ca serviciile de livrare de m\u00e2ncare s\u0103 genereze v\u00e2nz\u0103ri de 75,9 miliarde de dolari p\u00e2n\u0103 \u00een 2022. Grubhub, liderul din aceast\u0103 categorie, cu o cot\u0103 de pia\u0163\u0103 de 52% \u015fi o evaluare de 11 miliarde de dolari, este un business care a \u00eenregistrat profituri constante \u00eenc\u0103 din 2011.<\/p>\n<p>Uber Eats este un juc\u0103tor secundar pe acest segment, dar se extinde cel mai rapid, potrivit Bloomberg. A fost lansat \u00een 2015 \u00een Toronto, iar programul restaurantelor virttule a \u00eenceput \u00een 2016 \u015fi s-a extins p\u00e2n\u0103 \u00een martie \u00een 10 ora\u015fe americane. \u00cen prezent, compania lucreaz\u0103 cu 1.600 de restaurante virtuale din toat\u0103 lumea \u015fi \u00een aproximativ 300 de ora\u015fe \u00een care Uber Eats opereaz\u0103. Aproximativ 1.000 astfel de restaurante se afl\u0103 \u00een Statele Unite, dar compania s-a extins \u015fi \u00een Australia \u015fi Noua Zeeland\u0103.<\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La data de 1 august, restaurantul american Brooklyn Burger Factory a \u00eenceput s\u0103 \u00ee\u015fi v\u00e2nd\u0103 produsele &#8211; mai ales burgeri &#8211; \u00een cartierul Crown Heights din New York. Totu\u015fi, nicio persoan\u0103 nu a vizitat restaurantul. Motivul? Acesta acesta exist\u0103 doar \u00een aplica\u0163ia de livrare de m\u00e2ncare Uber Eats. Preparatele sunt f\u0103cute \u00een buc\u0103t\u0103ria unui restaurant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,530],"tags":[81,272,9130],"class_list":["post-167519","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-analize","tag-afaceri","tag-companie","tag-serviciu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167519"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167519\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}