{"id":167359,"date":"2018-12-24T09:45:00","date_gmt":"2018-12-24T09:45:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=167359"},"modified":"2018-12-24T09:45:00","modified_gmt":"2018-12-24T09:45:00","slug":"cum-poti-sa-iti-faci-mai-usor-o-afacere-cu-flori","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=167359","title":{"rendered":"Cum po\u0163i s\u0103 \u00ee\u0163i faci mai u\u015for o afacere cu flori"},"content":{"rendered":"<p>\n<strong>Elementul&nbsp;de&nbsp; noutate:<\/strong><br \/>\nPrin webshopul Floria, rev\u00e2nz\u0103torii din domeniu, ateliere de crea\u0163ie floristic\u0103, flor\u0103rii \u015fi designeri flori\u015fti, organizatori de evenimente sau s\u0103li pentru evenimente, pot comanda flori proaspete rapid \u00een regim en gros, acestea urm\u00e2nd s\u0103 le fie livrate direct la flor\u0103rie sau atelier.&nbsp; Astfel, flori\u015ftii din toat\u0103 \u0163ara au acces la un sistem de comand\u0103 a florilor \u015fi plantelor care le economise\u015fte timpul. Ace\u015ftia pot comanda florile en gros \u00een doar c\u00e2teva minute, verific\u00e2nd stocurile sau inspir\u00e2ndu-se din platform\u0103 pentru a alege diverse soiuri de flori sau plante.<\/p>\n<p>\n<strong>Descrierea inova\u0163iei:<\/strong><br \/>\nFloria.shop este o platform\u0103 specializat\u0103 de e-commerce adresata B2B, prin care grupul Floria promoveaz\u0103 digitalizarea distribu\u0163iei de flori \u015fi plante. Clien\u0163ii tip small business, flor\u0103rii sau flori\u015fti independen\u0163i, sunt deservi\u0163i exclusiv prin acces la webshop, platforma online prin intermediul c\u0103reia pot comanda florile en gros, cu livrare oriunde \u00een \u0163ar\u0103. Webshopul Floria este singura astfel de platform\u0103 disponibil\u0103 la nivel na\u0163ional. Prin intermediul s\u0103u, utilizatorii au acces instant la stocurile de flori ale furnizorului din Olanda \u015fi pot plasa comanda online, aceasta fiind livrat\u0103 direct \u00een flor\u0103rie sau atelier. Webshopul a devenit func\u0163ional \u00een 2017, la c\u00e2teva luni de la deschiderea depozitului Floria. Provocarea principal\u0103 a Floria.shop const\u0103 \u00een schimbarea comportamentului obi\u015fnuit al v\u00e2nz\u0103torilor de flori, acela de a merge de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103 la depozitul de flori pentru achizi\u0163ie. Proiectul Webshop este implementat de personalul din depozitul Floria. Practic, s-a trecut de la v\u00e2nzarea tip van sale la v\u00e2nzarea digitalizat\u0103, \u00een cadrul c\u0103reia clien\u0163ii folosesc interfa\u0163a webshopului pentru plasarea comenzii.<\/p>\n<p>\n<strong>Efectele&nbsp;inova\u0163iei:<\/strong><br \/>\nPlatforma are \u00een prezent 100 de utilizatori activi, flor\u0103rii \u015fi flori\u015fti din toat\u0103 \u0163ara, care plaseaz\u0103 sapt\u0103m\u00e2nal comenzi de flori \u015fi plante. Anul acesta, primul an cu promovare activ\u0103 a platformei la nivel na\u0163ional, valoarea comenzilor rulate prin intermediul webshopului a crescut la peste 2,5 milioane lei. Efectul principal al implement\u0103rii platformei Webshop \u00een grupul Floria este digitalizarea comer\u0163ului en gros cu flori \u015fi plante, care duce la cre\u015fterea eficien\u0163ei opera\u0163iunilor de distribu\u0163ie \u015fi reten\u0163ia clien\u0163ilor. Depozitul Floria opereaz\u0103 ast\u0103zi ca hub logistic pentru distribu\u0163ia na\u0163ional\u0103, dup\u0103 modelul brokerilor de flori \u015fi plante din Olanda, care preiau comenzile prin personal de tip key account de la depozitele regionale, \u015fi prin webshopuri de la flor\u0103rii \u015fi flori\u015fti independen\u0163i.<\/p>\n<p>\n<strong>Proiectul Floria.Shop a ap\u0103rut \u00een edi\u0163ia special\u0103 Business MAGAZIN \u201eCele mai inovatoare companii din&nbsp; Rom\u00e2nia\u201d. <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupul Floria a dezvoltat o platform\u0103 online de comenzi \u015fi distribu\u0163ie a florilor \u015fi plantelor, adresat\u0103 cu prec\u0103dere IMM-urilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[170,254,7328,235,4126,8505,240,13321,246,9804,439,83,215,7442,32653,25087,7933,14070,467,9018,32779,18509,265,14909,22136,9768,539,30048,6556,16977,450,7518,444,13251,20886,9939,7287,23432,19707,264,4878],"class_list":["post-167359","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-achizitie","tag-atelier","tag-brokeri","tag-business","tag-clienti","tag-comenzi","tag-comert","tag-comportament","tag-crestere","tag-depozit","tag-depozite","tag-deschidere","tag-designeri","tag-dezvoltare","tag-distribuire","tag-ecommerce","tag-evenimente","tag-flori","tag-grup","tag-imm","tag-implementare","tag-independenta","tag-inovatie","tag-livrare","tag-national","tag-olanda","tag-online","tag-organizatori","tag-personal","tag-plante","tag-platforma","tag-preluare","tag-promovare","tag-rapid","tag-regim","tag-sali","tag-sistem","tag-stocuri","tag-timp","tag-utilizatori","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167359"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167359\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}