\nPotrivit Bloomberg, Cuong Pham a crescut \u00een Vietnam, \u00eens\u0103 familia sa a reu\u015fit s\u0103 fug\u0103 din \u0163ar\u0103 \u00een 1975, \u00een timpul r\u0103zboiului, cu o barc\u0103 de pescari, expun\u00e2ndu-se pericolelor m\u0103rii controlate de cor\u0103biile pira\u0163ilor. Pham a ajuns \u00een SUA la v\u00e2rsta de 21 de ani, \u015fi nu \u015ftia nici m\u0103car limba englez\u0103, dar s-a mobilizat \u0103entru a \u00eencepe o nou\u0103 via\u0163\u0103. Timp de 25 de ani a lucrat \u00een Silicon Valley ca arhtect pe sistemele Apple, apoi a plecat s\u0103 lucreze \u00een cadrul companiei Oracle.<\/p>\n
\n\u00cen 2005, c\u00e2nd a mers \u00een vizit\u0103 \u00een Phu Quoc, a fost nemul\u0163umit s\u0103 vad\u0103 insula invadat\u0103 de produc\u0103tori care preparau sosuri cu aditivi, conservan\u0163i \u015fi substan\u0163e de ameliorare a aromelor, \u00een locul produselor originale.<\/p>\n
\nA\u015fa i-a venit ideea de a porni businessul cu sos de pe\u015fte. \u00cen urma \u00eencerc\u0103rilor repetate de a g\u0103si o re\u0163et\u0103 perfect\u0103 de sos, ca cel pe care mama sa \u00eel g\u0103tea acas\u0103, \u00een copil\u0103rie, Pham a creat sosul Red Boat. Potrivit lui, Red Boat are cel mai ridicat nivel de proteine naturale \u2014 4 grame\/ \u00eentr-o singur\u0103 lingur\u0103, mai mult dec\u00e2t oricare alt sos de pe\u015fte v\u00e2ndur \u00een SUA.<\/p>\n
\nPham a v\u00e2ndut prima sticl\u0103 de sos \u00een timp ce c\u0103l\u0103torea de-a lungul statului California pentru a convinge restaurantele cu specific asiatic s\u0103 \u00eei cumpere produsul. Cu toate c\u0103 s-a lovit de refuzuri \u00een 90% din cazuri, \u00een special datorit\u0103 pre\u0163ului ridicat al brandului, \u00eens\u0103 aroma unic\u0103 a sosului Red Boat, care le amintea de \u0163ara natal\u0103, i-a convins pe proprietarii restaurantelor s\u0103 \u00eel cumpere.
\nCompania produce anual 600.000 \u2013 700.000 de litri de sos, un procent important din pia\u0163a global\u0103 de profil care, conform estim\u0103rilor Euromonitor International, va ajunge la peste 1 miliard \u00een 2019, \u00een top afl\u00e2ndu-se de companiile Mason Group Corp. din Vietnam \u015fi Tang Sang Hah Co. din Thailanda.<\/p>\n
\nPlanurile lui Pham sunt de a dubla produc\u0163ia anul urm\u0103tor. Compania sa a \u00eenregistrat, \u00eenc\u0103 din 2011, o cre\u015ftere anual\u0103 a produc\u0163iei de 40%. Anul acesta, businessul \u015fi-a extins activitatea \u015fi pe pia\u0163a european\u0103, iar anul urm\u0103tor urmeaz\u0103 intrarea pe pia\u0163a din Orientul Mijlociu. \u00cen prezent, produsele companiei sunt v\u00e2ndute \u00een SUA \u00een lan\u0163uri de retail ca Dean & Deluca Inc., Whole Foods Market Inc., Trader Joe\u2019s Co. and, sau Costco Wholesale Corp.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Un fost inginer al Apple a l\u0103sat biroul din Silicon Valley \u015fi a pornit o afacere cu sos de pe\u015fte tradi\u0163ional vietnamez, care s-a transformat \u00eentr-o senza\u0163ie culinar\u0103 la nivel global.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510,3834],"tags":[81,288,241],"class_list":["post-167254","post","type-post","status-publish","format-standard","hentry","category-actualitate","category-lifestyle","tag-afaceri","tag-apple","tag-transformare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167254"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167254\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}