{"id":167017,"date":"2018-12-12T17:07:14","date_gmt":"2018-12-12T17:07:14","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=167017"},"modified":"2018-12-12T17:07:14","modified_gmt":"2018-12-12T17:07:14","slug":"indemn-inedit-al-unei-cunoscute-marci-auto-nu-cumparati-aceasta-masina-companie-le-propune-altceva-clientilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=167017","title":{"rendered":"\u00cendemn inedit al unei cunoscute m\u0103rci auto: Nu cump\u0103ra\u0163i aceast\u0103 ma\u015fin\u0103!\/ Companie le propune altceva clien\u0163ilor"},"content":{"rendered":"<div>\nIni\u0163ial sloganul pare extras din lec\u0163ia de marketing &#8220;nu face\u0163i niciodat\u0103 aceste lucruri&#8221;, dar de fapt se potrive\u015fte cu strategia Volvo de a atrage \u015foferii spre abonamente asem\u0103n\u0103toare serviciilor de streaming precum Netflix sau Spotify.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nClien\u0163ii pl\u0103tesc o singur\u0103 factur\u0103 lunar\u0103 care acoper\u0103 diverse taxe \u015fi repara\u0163ii &#8211; un plan care ar trebui s\u0103 acopere jum\u0103tate din produc\u0163ia companiei p\u00e2n\u0103 \u00een 2025. &#8220;Este foarte transparent, un mod de a avea o ma\u015fin\u0103 f\u0103r\u0103 complica\u0163ii&#8221;, spune Hakan Samuelsson, CEO Volvo . &#8220;\u015etii exact ce cost\u0103.&#8221;<\/div>\n<div>\n&nbsp;<\/div>\n<div>\nDup\u0103 o perioad\u0103 de \u00eencerc\u0103ri \u00een SUA \u015fi Europa, \u00een ultimul an, \u00een octombrie Volvo a introdus un program la nivel na\u0163ional \u00een Germania, cu abonamente la aproape toate modelele sale. Costul lunar variaz\u0103 de la 498 euro (561 dolari), pentru o versiune de baz\u0103 a vehiculului s\u0103u sport compact XC40 de p\u00e2n\u0103 la 929 euro pentru un SUV de top XC90 cu jante din aliaj \u015fi tapi\u0163erie din piele Nappa. Volvo declar\u0103 c\u0103 un abonament difer\u0103 de un contract de \u00eenchiriere tradi\u0163ional prin faptul c\u0103 nu exist\u0103 nici o tax\u0103 de plat\u0103 \u00een avans sau de \u00eenchiriere, iar pre\u0163ul include asigurarea, taxele, asisten\u0163a rutier\u0103 \u015fi servicii precum preluarea de la locuin\u0163a dvs. \u015fi montarea \u015fi depozitarea anvelopelor de iarn\u0103.<\/div>\n<div>\n&nbsp;<\/div>\n<div>\n<a href=\"https:\/\/www.mediafax.ro\/economic\/indemn-inedit-al-unei-cunoscute-marci-auto-nu-cumparati-aceasta-masina-companie-le-propune-altceva-clientilor-17783679\">Cititi mai multe pe www.mediafax.ro<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>De regul\u0103 publicitatea auto este previzibil\u0103, vorbind despre designul sau confortul noilor modele de automobile \u015fi \u00eendemn\u00e2nd clien\u0163ii s\u0103 se gr\u0103beasc\u0103 la showroom. Dar \u00een Germania, noua campanie Volvo spune &#8220;Nu cump\u0103ra\u0163i aceast\u0103 ma\u015fin\u0103&#8221;, relateaz\u0103 Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6577,4126,272,470,7060,80],"class_list":["post-167017","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-auto","tag-clienti","tag-companie","tag-cumparare","tag-masina","tag-refuz"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=167017"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/167017\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=167017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=167017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=167017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}