\nElementul de noutate:
\nIntegrarea celor nou\u0103 componente de IoT (Internet of Things) permite colectarea, centralizarea \u015fi prelucrarea eficient\u0103 a datelor privind nevoile \u015fi comportamentul clien\u0163ilor \u00een magazin. Elementele de inova\u0163ie existau \u015fi au fost integrate \u00een noul concept de magazin inteligent, care poate fi replicat at\u00e2t pentru alte companii de retail, c\u00e2t \u015fi \u00een alte sectoare de business. Vodafone Rom\u00e2nia a proiectat solu\u0163ia, a organizat resursele necesare realiz\u0103rii ei \u015fi a identificat sectorul unde un astfel de suport poate asigura sus\u0163inerea dezvolt\u0103rii activit\u0103\u0163ii \u2013 sectorul retail. Printre avantaje se num\u0103r\u0103 \u015fi faptul c\u0103 aceste componente de IoT pot fi implementate f\u0103r\u0103 a interfera cu opera\u0163iunile curente ale companiei-client \u015fi f\u0103r\u0103 a afecta infrastructura existent\u0103.<\/p>\n
\nDescrierea inova\u0163iei:
\nVodafone Rom\u00e2nia \u015fi Mega Image au lansat primul magazin inteligent din Rom\u00e2nia, situat \u00een bulevardul Barbu V\u0103c\u0103rescu nr. 201. Magazinul dispune de nou\u0103 solu\u0163ii de tip Internet of Things complet func\u0163ionale \u015fi integrate \u00eentr-o platform\u0103 digital\u0103 complex\u0103. Acestea ajut\u0103 Mega Image s\u0103 identifice nevoile clien\u0163ilor, s\u0103 le \u00een\u0163eleag\u0103 comportamentul, pentru a putea m\u0103sura \u015fi \u00eembun\u0103t\u0103\u0163i eficien\u0163a opera\u0163iunilor din magazin, pentru a cre\u015fte satisfac\u0163ia cump\u0103r\u0103torilor \u015fi pentru a oferi o experien\u0163\u0103 de calitate ridicat\u0103 \u00een magazin.<\/p>\n
\nSolu\u0163iile centralizeaz\u0103 informa\u0163ii \u015fi ofer\u0103 statistici privind traficul clien\u0163ilor \u015fi zonele de interes ale vizitatorilor, suport optimizat pentru monitorizarea stocurilor, afi\u015farea de con\u0163inut digital pentru publicitate personalizat\u0103, pentru o promovare a produselor adaptat\u0103 pe segmente de cump\u0103r\u0103tori \u015fi pentru gestionarea cozilor de a\u015fteptare, furnizeaz\u0103 semnal Wi-Fi \u00een magazin, precum \u015fi un sistem de feedback \u015fi asisten\u0163\u0103 imediat\u0103 pentru clien\u0163i. Spre exemplu, solu\u0163ia care identific\u0103 zonele de interes ale cump\u0103r\u0103torilor monitorizeaz\u0103, prin intermediul senzorilor inteligen\u0163i, cele mai frecventate rute din magazin.<\/p>\n
\nCu ajutorul datelor disponibile, reprezentan\u0163ii Mega Image pot \u00een\u0163elege mai bine nevoile cump\u0103r\u0103torilor \u015fi le pot pune imediat la dispozi\u0163ie diverse beneficii, precum facilitarea accesului la produsele care \u00eei intereseaz\u0103 \u015fi reducerea timpului de a\u015fteptare. Toate aceste componente sunt integrate \u00eentr-un concept digital complet, flexibil, ce poate fi replicat \u015fi \u00een alte unit\u0103\u0163i comerciale, \u00een func\u0163ie de nevoile specifice ale companiilor de retail.<\/p>\n
\nEfectele inova\u0163iei:
\nPrincipalele efecte ale inova\u0163iei sunt profilarea optimizat\u0103 a clien\u0163ilor \u015fi evaluarea corect\u0103 a comportamentului lor \u00een magazin, redesenarea modelului de business al clientului, disponibilitatea \u00een timp real a datelor despre evolu\u0163ia stocurilor din magazin (ceea ce \u00eei d\u0103 companiei posibilitatea de a asigura o alimentare mai rapid\u0103 cu articolele care lipsesc), reducerea pierderilor prin sc\u0103derea cantit\u0103\u0163ii de marf\u0103 care trebuie aruncat\u0103, reac\u0163ia prompt\u0103 a personalului de deservire (solu\u0163ia pentru asisten\u0163a clien\u0163ilor) \u015fi gestionarea \u00eembun\u0103t\u0103\u0163it\u0103 a cozilor, ceea ce \u00eenseamn\u0103 un timp redus de a\u015fteptare pentru clien\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
Vodafone Rom\u00e2nia \u015fi Mega Image au integrat solu\u0163ii de IoT pentru a putea analiza comportamentul clien\u0163ilor, cre\u00e2nd astfel primul magazin \u201ede\u015ftept” din Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13243,8225,7467,18053,18255,235,28103,4126,272,201,8611,13321,9734,30806,10131,9696,373,18076,22530,30087,265,13982,17018,171,8301,8087,24570,10338,7541,8316,399,98,315,18802,10911,23432,19707,4897],"class_list":["post-166963","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ajutor","tag-analiza","tag-asigurare","tag-asistenta","tag-asteptare","tag-business","tag-centralizare","tag-clienti","tag-companie","tag-companii","tag-componente","tag-comportament","tag-concept","tag-creare","tag-cumparatori","tag-efecte","tag-eficienta","tag-gestionare","tag-identificare","tag-imbunatatire","tag-inovatie","tag-integrare","tag-interes","tag-internet","tag-magazin","tag-mega-image","tag-nevoi","tag-operatiuni","tag-produse","tag-reducere","tag-retail","tag-romania","tag-sector","tag-solutie","tag-solutii","tag-stocuri","tag-timp","tag-vodafone"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166963"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166963\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}