{"id":166696,"date":"2018-12-02T16:00:00","date_gmt":"2018-12-02T16:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=166696"},"modified":"2018-12-02T16:00:00","modified_gmt":"2018-12-02T16:00:00","slug":"tanarul-care-a-facut-13-milioane-de-euro-dintr-un-pariu-dupa-ce-un-prieten-a-ras-de-el","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=166696","title":{"rendered":"T\u00e2n\u0103rul care a f\u0103cut 13 milioane de euro dintr-un PARIU dupa ce un prieten a R\u00c2S de el"},"content":{"rendered":"<div>\nFran\u0163a a dat na\u015ftere multor creatori de mod\u0103, \u00eens\u0103 cineva trebuia s\u0103 se ocupe \u015fi de lenjeria purtat\u0103 de francezi pe sub hainele create de celebrii designeri. Guillaume Gibault este cel care a mizat pe lenjeria intim\u0103, \u015fi s-a ales cu o afacere de milioane de euro, scrie Financial Times.<\/div>\n<p>\nLe Slip Fran\u00e7ais, o firm\u0103 fran\u0163uzeasc\u0103 de lenjerie intim\u0103 premium, a luat na\u015ftere \u00een urma unui pariu pe care Guillaume Gibault l-a f\u0103cut cu un prieten \u00een 2011. Amicul s\u0103u era convins c\u0103 Gibault nu va reu\u015fi s\u0103 v\u00e2nd\u0103 nici m\u0103car un produs \u00een online. Cu un master \u00een business \u015fi un an experien\u0163\u0103 \u00eentr-un magazine de produse alimentare bio, Gibault era \u00eens\u0103 convins c\u0103 \u015fi hainele bio pot avea acela\u015fi succes pe care l-a avut m\u00e2ncarea de acest tip. De asemenea, el a anticipat c\u00e2t de mult va transforma social media industria modei \u00een urm\u0103torii ani.<\/p>\n<p>\nIdeea de a vinde lenjerie intim\u0103 a avut o motiva\u0163ie practic\u0103: \u201eAre dimensiuni reduse, este u\u015for de v\u00e2ndut online, nu trebuie s\u0103 o probezi \u015fi r\u0103m\u00e2i fidel brandului ales\u201d, \u00ee\u015fi motiveaz\u0103 el alegerea.<\/p>\n<p>\n\u00cenarmat cu 10.000 de euro din economii, Gibault a comandat 600 de perechi de chilo\u0163i de la o fabric\u0103 din Dordogne, iar \u00een septembrie 2011, se n\u0103\u015ftea Le Slip Fran\u00e7ais, care avea s\u0103 intre pe pia\u0163\u0103 \u00een 2012, chiar \u00een preajma alegerilor preziden\u0163iale din acel an. \u201eNu aveam nimic de pierdut. \u00cen caz c\u0103 lucrurile nu ar fi mers bine, aveam lenjerie intim\u0103 pentru o via\u0163\u0103\u201d, glume\u015fte antreprenorul.<\/p>\n<p>\nConceptul de &#8220;fabricat \u00een Fran\u0163a&#8221; este esen\u0163ial pentru companie. Gibault spune c\u0103 produc\u0163ia local\u0103 trebuie sus\u0163inut\u0103, \u015fi \u00een acest sens \u015fi-a propus ca fiecare element al produselor pe care le vinde, de la bumbacul folosit ca material, p\u00e2n\u0103 laambalaj, totul s\u0103 fie produs 100% \u00een Fran\u0163a. Cea mai ieftin\u0103 pereche de chilo\u0163i v\u00e2ndut\u0103 de companie are un pre\u0163 de aprox. 30 de euro.<\/p>\n<p>\nIni\u0163ial, afaceristul francez \u015fi-a dezvoltat businessul din apartamentul bunicii sale, situat \u00een Paris. V\u00e2nz\u0103rile au crescut odat\u0103 cu aten\u0163ia primit\u0103 \u00een mass-media. \u00centr-un singur an, din 2012 p\u00e2n\u0103 \u00een 2013, cifra de afaceri a crescut de la 40 de mii la 300 de mii de euro, iar peste \u00eenc\u0103 un an, ajunsese la 900 de mii de euro.&nbsp;<\/p>\n<p>\n\u00cen 2014, Gibault s-a hot\u0103r\u00e2t s\u0103 colaboreze \u015fi cu investitori externi. \u00cen urma parteneriatului cu compania 360 Capital Partners, Le Slip Fran\u00e7ais \u015fi-a ridicat veniturile la 2 milioane de euro, iar \u00een prezent, are v\u00e2nz\u0103ri de peste 13 milioane de euro anual. Compania num\u0103r\u0103 62 de angaja\u0163i \u015fi colaboreaz\u0103 cu 42 de furnizori locali. Momentan, 90% din v\u00e2nz\u0103ri provin din magazinele din plan local, \u00eens\u0103 Le Slip Fran\u00e7ais are succes \u015fi \u00een U.K., S.U.A, Germania \u015fi Japonia, \u0163\u0103ri \u00een care pl\u0103nuie\u015fte s\u0103 se extind\u0103.<\/p>\n<p>\n\u00cen Fran\u0163a, industria textil\u0103 a sc\u0103zut de la 451.000 de locuri de munc\u0103 \u00een 1990 la pu\u0163in peste 58.000 \u00een 2016, potrivit Union des Industries Textiles. Dintre cele peste 100 de milioane de perechi de lenjerie intim\u0103 cump\u0103rate de francezi anual, doar 5% sunt produse pe pia\u0163a intern\u0103, potrivit unui firme de cercetare de pia\u0163\u0103.<\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fran\u0163a a dat na\u015ftere multor creatori de mod\u0103, \u00eens\u0103 cineva trebuia s\u0103 se ocupe \u015fi de lenjeria purtat\u0103 de francezi pe sub hainele create de celebrii designeri. Guillaume Gibault este cel care a mizat pe lenjeria intim\u0103, \u015fi s-a ales cu o afacere de milioane de euro, scrie Financial Times. Le Slip Fran\u00e7ais, o firm\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7179,13395,44851,13166,7909,7921,8199,105,8767,37331,6481,539,4999,4878],"class_list":["post-166696","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-brand","tag-castiguri","tag-chiloti","tag-francezi","tag-franta","tag-germania","tag-haine","tag-japonia","tag-lenjerie","tag-lenjerie-intima","tag-moda","tag-online","tag-paris","tag-vanzare"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166696"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166696\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}