\nNoua strategie de business este pus\u0103 \u00een practic\u0103 \u00een anul \u00een care brandul italian de produse pentru copii \u00eempline\u015fte 60 de ani de la \u00eenfiin\u0163are. Re\u0163eaua unicului importator de produse Chicco are opt magazine \u00een prezent, \u015fase stradale, \u00een Bucure\u015fti, Bra\u015fov, Cluj-Napoca, Ia\u015fi, Gala\u0163i \u015fi Constan\u0163a \u015fi dou\u0103 \u00een mall-uri, \u00een Timi\u015foara (Iulius Mall), deschis \u00een martie, \u015fi Bucure\u015fti, \u00een noiembrie, precum \u015fi unul online. Pentru 2018, Chicco Rom\u00e2nia estimeaz\u0103 o cifr\u0103 de afaceri de peste \u015fase milioane de euro, \u00een cre\u015ftere cu 12% fa\u0163\u0103 de 2017.<\/p>\n
\n\u201eMutarea magazinelor stradale \u00een mall-uri a fost decis\u0103 pentru mai mult\u0103 vizibilitate \u015fi pentru a veni \u00een \u00eent\u00e2mpinarea clien\u0163ilor care vor s\u0103 aib\u0103 mai multe op\u0163iuni pentru cump\u0103r\u0103turi \u00een acela\u015fi loc\u201d, declar\u0103 Ruxandra Burcea, proprietarul business-ului pornit \u00een urm\u0103 cu 22 de ani \u00een Rom\u00e2nia.<\/p>\n
\nMagazinul din Bucure\u015fti Mall, cu o suprafa\u0163\u0103 de 145 metri p\u0103tra\u0163i, g\u0103zduie\u015fte colec\u0163ia de toamn\u0103-iarn\u0103 2018, juc\u0103rii, accesorii \u015fi produse pentru \u00eengrijirea copiilor cu v\u00e2rsta cuprins\u0103 \u00eentre 0 \u015fi 3 ani.<\/p>\n
\nPrima achizi\u0163ie este cea mai important\u0103 pentru p\u0103rin\u0163ii afla\u0163i \u00een a\u015fteptarea unui copil, astfel \u00eenc\u00e2t un bon mediu ajunge p\u00e2n\u0103 la 3.500 de lei, acesta con\u0163in\u00e2nd produse precum c\u0103rucior, pat, haine pentru nou-n\u0103scu\u0163i, dar \u015fi alte accesorii \u015fi cosmetice pentru bebelu\u015fi. Potrivit statisticilor Chicco, bugetul minim alocat pentru un c\u0103rucior trio este de 1.500 de lei (321 de euro). \u00cen ultimii doi ani, o cre\u015ftere important\u0103 au avut categoriile haine (peste 20%) si \u00eenc\u0103l\u0163\u0103minte pentru copii (peste 30%).
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Chicco Rom\u00e2nia a deschis un nou magazin \u00een Bucure\u015fti, \u00eentr-un centru comercial, dup\u0103 schimbarea strategiei de business de relocare a magazinelor stradale \u00een mall-uri. Magazinul a fost deschis \u00een Bucure\u015fti Mall, \u00een urma unei investi\u0163ii de 120 mii de euro. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[306,83,7220],"class_list":["post-166560","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-bucuresti","tag-deschidere","tag-mall"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166560"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166560\/revisions"}],"predecessor-version":[{"id":166570,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166560\/revisions\/166570"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}