{"id":16652,"date":"2010-01-19T14:35:23","date_gmt":"2010-01-19T14:35:23","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=16652"},"modified":"2026-04-02T15:09:00","modified_gmt":"2026-04-02T15:09:00","slug":"2010-va-fi-anul-publicitatii-online","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=16652","title":{"rendered":"2010 va fi anul publicitatii online"},"content":{"rendered":"<p>Chiar daca recesiunea a afectat si acest segment, provocand anul<br \/>\ntrecut o scadere de 5% a veniturilor, declinul este mult mai mic<br \/>\ndecat cel inregistrat de orice alta categorie de publicitate. Cu<br \/>\nalte cuvinte, chiar daca mediul online a avut o crestere negativa,<br \/>\ncota sa de piata continua sa creasca. Potrivit estimarilor,<br \/>\npublicitatea online isi va majora ponderea in industria de profil<br \/>\nde la aproximativ 10% in 2009, la 15% la sfarsitul lui 2011.<\/p>\n<p>Potrivit raportul Deloitte, performanta din prima jumatate a<br \/>\nanului trecut arata ca pietele media traditionale cel mai<br \/>\nvulnerabile in fata online-ului sunt revistele si ziarele, urmate<br \/>\nde radio si de segmentul outdoor, in timp ce televiziunea pare sa<br \/>\nreziste cel mai bine in fata acestei tendinte.<\/p>\n<p>Exista insa si riscul ca ofensiva online sa afecteze modelul<br \/>\ntraditional de publicitate, ceea ce poate atrage o reducere abrupta<br \/>\nsi permanenta a veniturilor si a marjelor.\n <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bugetele aferente publicitatii online sunt estimate sa creasca in valoare si intr-un ritm mult mai alert dec\u00e2t restul pietei de publicitate, potrivit raportului anual realizat de Deloitte, asupra pietei globale de publicitate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[511],"tags":[7538,8493,539,6763],"class_list":["post-16652","post","type-post","status-publish","format-standard","hentry","category-afaceri","tag-bugete","tag-deloitte","tag-online","tag-publicitate"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16652"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16652\/revisions"}],"predecessor-version":[{"id":36637,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/16652\/revisions\/36637"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}