{"id":166387,"date":"2018-11-22T09:00:00","date_gmt":"2018-11-22T09:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=166387"},"modified":"2018-11-22T09:00:00","modified_gmt":"2018-11-22T09:00:00","slug":"oana-nutadirector-de-marketing-si-imagine-corporativa-la-eximbank-fost-editor-la-zf-banci-1998-2004","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=166387","title":{"rendered":"Oana Nu\u0163\u0103,director de marketing \u015fi imagine corporativ\u0103 la EximBank, fost editor la ZF b\u0103nci (1998\u20132004)"},"content":{"rendered":"<p>\n<br \/>\n\u201eEram dou\u0103 echipe, una cu experien\u0163\u0103 \u015fi una de tineri. \u0162in minte c\u0103 f\u0103ceam un master la ASE \u00een statistic\u0103 \u015fi economie \u015fi am v\u0103zut un anun\u0163 pe holurile facult\u0103\u0163ii. Era ceva de genul c\u0103 dac\u0103 \u015ftiu englez\u0103 \u015fi sunt curioas\u0103, s\u0103 vin la un interviu. \u015ei m-am dus. A fost primul meu job. Am lucrat cam 7-8 luni la perete, adic\u0103 umpleam paginile, scriam tot, dar ce f\u0103ceam era de test. Era ceva extraordinar. Apoi a ie\u015fit prima edi\u0163ie a ZF pe pia\u0163\u0103, iar eu am r\u0103mas mai departe \u00eenc\u0103 \u015fase ani. Aici s-a format o parte din mine. Cred c\u0103 am \u00eenv\u0103\u0163at atunci ni\u015fte valori de care m\u0103 \u0163in \u015fi acum \u015fi anume respectul fa\u0163\u0103 de oameni, loialitatea, spiritul de echip\u0103. \u015ei acum suntem o echip\u0103.<\/p>\n<p>\nZF de la \u00eenceput \u015fi-a dorit s\u0103 fie altceva, iar \u00een aceast\u0103 dorin\u0163\u0103 resursa uman\u0103 a fost cea mai important\u0103. Ne doream s\u0103 fim primii, ne-am dezvoltat ca ni\u015fte pantere. Totdeauna voiam s\u0103 avem informa\u0163iile corecte. \u015ei acum c\u00e2nd vorbesc cu unii oameni m\u0103 \u015ftiu drept redactorul de la ZF, nu ca pe omul de comunicare.<\/p>\n<p>\nZF se va dezvolta pe termen lung, dar cred c\u0103 dac\u0103 nu ar mai exista printul, atunci nu am mai vorbi de ZF. Sunt convins\u0103 c\u0103 indiferent de cum citesc oamenii de afaceri ziarul, h\u00e2rtia este acolo, pe un col\u0163 al biroului lor.<\/p>\n<p>\nZF a scris pentru prima dat\u0103 de privatizarea Petromidia, de exemplu. \u0162in minte c\u0103 am sunat pe un fix al casei de avocatur\u0103 care se ocupa de aceast\u0103 tranzac\u0163ie, dar c\u0103 nu am dat de nimeni, dec\u00e2t de o voce care m\u0103 anun\u0163a c\u0103 lumea era ocupat\u0103. La cinci minute am fost sunat\u0103 de un avocat care mi-a explicat multe. Oamenii \u015ftiau c\u0103 ZF p\u0103streaz\u0103 confiden\u0163ialitatea, dar pe de alt\u0103 parte era foarte mult\u0103 deschidere din partea mediului de business de a ne \u00eenv\u0103\u0163a pe noi, de a face acest transfer de know how. Mereu am avut deschiderea interlocutorilor venind din partea ZF pentru c\u0103 \u015fi ei \u015ftiu c\u0103 dac\u0103 vrei s\u0103 exi\u015fti \u00een mediul de business trebuie s\u0103 fii \u00een paginile ZF.<br \/>\nCred c\u0103 profesional am \u00eenv\u0103\u0163at de la ZF c\u0103 este foarte important s\u0103 nu arzi etape, s\u0103 faci \u015fi s\u0103 \u00een\u0163elegi tot ce fac oamenii din echipa ta. M\u00e2ine, dac\u0103 a\u015f putea, m-a\u015f \u00eentoarce s\u0103 scriu din nou.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eAm f\u0103cut parte chiar din prima echip\u0103 editorial\u0103 a Ziarului Financiar, am fost aici \u00een \u201897 c\u00e2nd cei de la Financial Times au venit s\u0103 ne formeze.\u201d<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[16199,10730,7267,235,83,7442,452,443,188,20777,11228,195,10358,8644,11056,7943,303,5429,7178,10287,6266,11563,80,425,6,194,8257,5626,6721,19419],"class_list":["post-166387","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-anunt","tag-ase","tag-banci","tag-business","tag-deschidere","tag-dezvoltare","tag-director","tag-echipe","tag-economie","tag-engleza","tag-eximbank","tag-experienta","tag-facultate","tag-financial-times","tag-financiar","tag-imagine","tag-important","tag-interviu","tag-marketing","tag-mediu","tag-oameni","tag-ocupare","tag-refuz","tag-statistica","tag-test","tag-tineri","tag-venit","tag-vin","tag-zf","tag-ziar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=166387"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/166387\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=166387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=166387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=166387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}